ISPO 2016, Jochen Lagemann (Managing Director PrimaLoft® Europe and Asia) and Johanna Keinath (Product Manager) present the Schöffel Interpretation of PrimaLoft® Gold Insulation Active.
Interview: Francesco Russo
Video shooting and editing: Andrea Monticelli and Andrea Bianchi
ISPO 2016, Jochen Lagemann (Managing Director PrimaLoft® Europe and Asia) and Martin Gottlob (Category Director Apparel adidas outdoor) present the adidas Interpretation of PrimaLoft® Gold Insulation Active.
IBOOK: PRIMALOFT COMFORT SOLUTIONS / NEWS
The MountainBlog editorial staff developed an iBook for PrimaLoft, introducing the most recent PrimaLoft highlights and technologies which are already available for consumers.
In this iBook you can find – together with video interviews, technology animations and technical details – the PrimaLoft® 25 year history and lots of product descriptions with brand partners, including a focus on Fall Winter 15 PrimaLoft® Insulation Down Blend styles.
> CLICK HERE TO DOWNLOAD THE IBOOK FOR FREE (186.00 Mb) <
Download instructions
The iBook is compatible only with iOS mobile devices (iPad, iPad Air and iPad mini).
The better way to install the iBook is to download it onto your Mac or PC and then sync it to your iPad with iTunes.
It can also be downloaded directly onto your iPad (you need a WiFi connection); to do so follow the instructions below:
The PrimaLoft Comfort Solutions / News iBook is a media designed and set up by Mountainblog staff using contents provided by PrimaLoft and/or developed by MountainBlog.
PrimaLoft® expands portfolio with Gold Insulation Active the right technology for high aerobic sports and all high active activities that need insulation and breathability. At ISPO 2016, Jochen Lagemann (PrimaLoft Managing Director Europe and Asia) presents this new technology that also offers great standard of flexibility and durability. Watch the video interview!
PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, announces a new partnership with Munich-based PR and marketing agency crystal communications. As of November 1, 2015, the team at crystal communications will lead all PR activities for the German, Austrian and Swiss markets.
The new collaboration aims to establish and promote brand awareness within the said territory in all of PrimaLoft‘s areas of activity – especially sports, outdoor, lifestyle and fashion – and support PrimaLoft’s GAS sales team. crystal communications will employ “Ingredient-branding PR” to support local retailers as well as bolster PrimaLoft’s brand partners. They will report to European PR Manager Irina Mock, located at PrimaLoft’s European office in Taufkirchen near Munich, who previously lead the company’s PR efforts in the GAS market herself. In close collaboration with Mock, crystal communications will boost awareness of the PrimaLoft® brand and the associated technologies and products across all of PrimaLoft’s business areas, taking full advantage of their extensive network of media contacts in the German-speaking region. In extending the PR capacities, Mock will be able to focus on her core competencies, which include leading and expanding PrimaLoft’s European PR team and driving the European corporate social media strategy. (more…)
At OutDoor 2015, Jochen Lagemann (Managing Director PrimaLoft® Europe and Asia) presents the PrimaLoft® Active Technology and the brand partners that use it.
PrimaLoft® Synthetic Animation visualizing technical features of PrimaLoft® synthetic insulation. Ultimate thermal efficiency keeps you warm, permanent water resistance keeps you dry, unmatched breathability keeps you ventilated and superior softness and lightness keeps you comfortable. Experience the best synthetic insulation available.
Interview: Andrea Bianchi
Video shooting and editing: Davide Dalmas and Andrea Monticelli
At OutDoor 2015, Jochen Lagemann (Managing Director PrimaLoft® Europe and Asia) and Brad Boren (Nørrona Director of Research, Design and Development) present the Nørrona Interpretation of PrimaLoft® Active Technology.
At OutDoor 2015, Jochen Lagemann (Managing Director PrimaLoft® Europe and Asia) and Pedro Carradinha (R&D Manager Tents & Sleepingbags) present the Salewa Interpretation of PrimaLoft® Performance Down Blend.
PrimaLoft® Performance Down Blend is a breakthrough insulation technology combining water repellant PrimaLoft® ultra-fine fibers and premium down that maintains 94% of its warmth when wet. It is blended homogeneously that even with a microscope you cannot tell the difference. It provides unmatched thermal efficiency with warmth of up to 750 fill down, uncompromised performance since warm even when wet as well as an exceptional feel which is soft, packable and light weight.
Success continues in Spring/Summer 2016 for the only existing Insulation Solution offering both Breathability and unmatched Thermal Properties!
PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, announces that its latest unique innovation PrimaLoft® Silver Insulation Active is now bluesign® and OEKO-TEX® Standard 100 approved. Successfully launched at ISPO back in January, the company records a solid growth into Spring/Summer 2016 collections. New styles from brand partners utilizing
PrimaLoft® Silver Insulation Active will be on display at OutDoor Show at PrimaLoft booth A1-400.
PrimaLoft® Silver Insulation Active is the only insulation solution offering both high breathability and unmatched thermal properties, designed specifically for high-output adventures. This soft, packable and water-resistant insulation regulates wearer’s comfort levels during intense activity. With an industry-leading warmth-to-weight ratio, the construction of PrimaLoft® Silver Insulation Active enables excess heat and moisture to escape, keeping the user comfortable, warm and dry. PrimaLoft® Silver Insulation Active allows product designers to utilize a much wider variety of breathable shell and liner fabrics, resulting in more year-round choices for manufacturers and consumers. (more…)
PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, has been named as the largest provider of bluesign® certified insulation with the best managed network of worldwide production sites.
PrimaLoft was the first branded synthetic insulation manufacturer to obtain bluesign® certification for its high-performance insulations back in December 2010 and now offers 16 different bluesign® certified PrimaLoft® Insulations, including staple fibers and continuous filaments. This certification ensures confidence in brands, retailers and consumers that PrimaLoft® Insulation is an ethical and environmentally sound product.
“PrimaLoft is the largest ingredient brand provider for bluesign® approved insulations”, said Peter Waeber, CEO from bluesign technologies ag. “The company continues to demonstrate awareness and responsibility to its customers and consumers, while cultivating positive movement towards sustainability in the manufacturing industry.”
One of the most renowned environmental certifications in the world, the bluesign® system evaluates all aspects of PrimaLoft Inc.’s sourcing and manufacturing, from raw materials and chemical components to natural resource consumption and occupational health within the working environment.
“As a responsible manufacturer and supplier to the sports/outdoor and fashion industries among others, we are devoted to meeting the highest standards of worker safety, human rights, and ethical environmental and supply chain practices,” said Mike Joyce, president and CEO of PrimaLoft. “We will continue to push the boundaries when it comes to innovation, with products for our brand partners that only perform at the highest standards, while always minimizing our impact on the environment and adhering to strict health and safety standards.”
INFO: PrimaLoft
PrimaLoft® Performance Down Blend
25 years ago, PrimaLoft products originally developed as synthetic alternative to down, moving now into the second season with the new innovation of PrimaLoft® Performance Down Blend. It is a homogeneously blended hybrid insulation of water-repellent PrimaLoft® ultra-fine fibers and environmentally-safe treated premium down that maintains up to 95% of its warmth when wet, depending on Gold or Silver product series.
More than 30 brand partners launched new collections with this innovative technology at ISPO. Each of them interpreting the PrimaLoft® Performance Down Blend technology differently into their collections, combining function with a sport fashion style or implemented into either a high technical mountaineering gear or generally for the outdoors and winter sports. All brand partners did a superb job of creating jackets, sleeping bags or gloves positioned with their brand values and for a specific activity. There are even solely fashion brands outside of the outdoor industry using the breakthrough hybrid innovation.
