PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulations and fabrics, continues its debut of proprietary technologies with the launch of PrimaLoft^® Silver Insulation Active, an insulation solution offering breathability and unmatched warmth that is designed specifically for high-output adventures. The construction of PrimaLoft^® Silver Insulation Active enables excess heat and moisture to escape, keeping the user comfortable and dry, while also allowing product designers to utilize a much wider variety of breathable outer and liner fabrics, resulting in more year-round choices for manufacturers and consumers.

“At PrimaLoft, innovation is our lifeblood,” said Jochen Lagemann, Managing Director Europe & Asia PrimaLoft. “We devote extensive time and resources for research and development to solve problems for outdoor devotees participating in a variety of activities and experiencing a wide range of climates. PrimaLoft^® Silver Insulation Active opens up a new category for us because it answers the challenge of keeping consumers warm and dry during high-aerobic activities. Whether consumers are running, ski touring or finding fresh tracks in the backcountry, this soft, packable and water-resistant insulation regulates wearers’ comfort levels during intense activity. Its versatility and thermal efficiency enable consumers to wear PrimaLoft^® Silver Insulation Active all year long without having to repeatedly put on and take off layers during an adventure, so they can remain in their comfort zone sweet spot and stay in the moment.” (more…)