Video Talk
Sustainable packaging? Interview with Vivian Loftin
Sustainable packaging - What should the outdoor industry know about sustainable packaging? Packaging is used to protect outdoor products during transport...
Innovation and people plan: interview with
Tara PJ Stevens and Karla Morales-Lee
How to unlock innovation within your organisation through a regenerative people plan? Watch the video interview with Tara PJ Stevens and Karla Morales-Lee.
What makes outdoor brands score higher?
Interview with Dr Korbinian Spann
What makes outdoor brands score higher in service and product quality among consumers? Consumers evaluate and compare outdoor products on various touchpoints as part of the customer journey...
How to square what's circular.
Interview with Philipp Meister
How to square what's circular: How to connect circularity to your sustainability strategy and measure it right.
Video Spot
Ferrino Hikemaster Line: Auxetic Technology, Research, Development
The synergy between Ferrino's R&D team, the Comfort Lab at Città Studi Biella, and the Sport Technology Lab at the University of Bologna has...
Ferrino Instinct Backpacks Range - Born on the wall
Ferrino Instinct Bakpacks range was created for technical mountaineering and the most demanding outdoor activities...
“Transcardus - A Balkanski Story”
on Ferrino YouTube Channel
Ferrino offers its community a piece of content dedicated to its chosen terrain, highlighting its essence in an authentic and responsible way...
La Sportiva Prodigio Hike - Trail Speed, Hike Feel
Stay fast, steady, and unstoppable on the roughest terrains. With a knitted collar keeping dirt and rocks out, you get the speed of a running shoe...
Video Preview
Ferrino Snello 23 Backpack:
Ultra-light. Ultra-clean.
FERRINO SNELLO 23 is a backpack with clean, essential lines inspired by the dynamic world of trail running and fast hiking...
Avalanches: Yéti and Skitourenguru Apps Aim to Reduce Risk
The Petzl Foundation promotes two free applications designed to help ski tourers plan safer routes and better assess avalanche exposure.
FERRINO PRODUCT VIDEO:
X-DRY 15+3 Backpacks
Ferrino Ferrino X-Dry 15 is the ideal backpack for trail runners in any climate condition. Rain, mud and sweat cannot damage any of the material...
PRODUCT VIDEO - FERRINO HIKEMASTER backpack lines
Ferrino Hikemaster backpacks have been designed specifically for lightweight backpacking with cutting-edge auxetic technology on the shoulder straps....
Product & Corporate News
La Sportiva reports 2025 growth.
The company continues to invest in people and infrastructure, reinforcing its long-term, mountain-rooted model
La Sportiva closes 2025 consolidating its growth path and further strengthening investments in people, infrastructure and local communities...
The Most Beautiful Mountains in the World: The Ultimate Challenge for Every Biker and E-Biker
For mountain bikers, these spectacular landscapes provide the perfect playground. Alongside breathtaking scenery, the region offers ...
La Sportiva Unveils Its New Logo: An Evolution Leading the Brand Towards Its 100th Anniversary
The Spring/Summer 2027 collection marks the beginning of a new chapter for the brand identity, spanning logo, payoff, communication...
Family Summer in Val Gardena: Adventure, Nature and Relaxation.
From adventure parks to panoramic trails, Val Gardena confirms its status as one of the Alps’ most complete summer destinations for family holidays...
Event & Testimonial News
Enrosadira: the magical phenomenon returns to Val Gardena for one of the most spectacular events of the year
With the arrival of autumn, Val Gardena transforms into a natural stage where light, colours and mountains come together to create one of the most fascinating spectacles ...
CMP takes to the runway in the heart of Bassano del Grappa and presents the new highlights of next summer’s outdoor collection
Clients and journalists were welcomed to the brand’s place of origin for a two-day event dedicated to the latest...
Heading toward the 28th Südtirol Gardenissima:
the longest giant slalom in the world
Südtirol Gardenissima: next Saturday, March 29, athletes and enthusiasts will have the opportunity to compete on the very same course as champions and Ski Legends...
Sam Anthamatten joins the La Sportiva ski mountaineering team
The Swiss athlete, Sam Anthamatten will represent La Sportiva in the free-touring segment and contribute to product development with...
BRAND & EVENT BLOG
OUTDOOR STARS
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Enrosadira: the magical phenomenon returns to Val Gardena for one of the most spectacular events of the year
With the arrival of autumn, Val Gardena transforms into a natural stage where light, colours and mountains come together to create one of the most fascinating spectacles ...
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The Most Beautiful Mountains in the World: The Ultimate Challenge for Every Biker and E-Biker
For mountain bikers, these spectacular landscapes provide the perfect playground. Alongside breathtaking scenery, the region offers ...
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Family Summer in Val Gardena: Adventure, Nature and Relaxation.
From adventure parks to panoramic trails, Val Gardena confirms its status as one of the Alps’ most complete summer destinations for family holidays...
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Curona de Gherdëina: the 4-day trek around the peaks of Val Gardena
Curona de Gherdëina: a circular trekking route through mountain huts, high-altitude pastures and UNESCO Dolomite panoramas to discover...