Among the important novelties Rewoolution is preparing for the year 2013, the one they are presenting today is, beyond doubt, fully conceived to better meet the needs of all Rewoolution on-line customers. Rewoolution is the active wear brand in pure Merino wool, which DNA is Made in Italy.

We are talking about Made-to Measure, namely, the new borderline “shopping-experience” for Outdoor sportswear : not only a new proposal, but a true innovative service, making end consumer coming closer to the manufacturer.

Since May 2013, linking to Rewoolution e-store, one can buy a unique garment, customized according to one’s needs and have it delivered home, wherever in the world , in only 7 days plus usual delivery time.

How does it work and what does it offer?
Following the instructions given in 4 simple steps , one can choose not only garment and stitching shades from a colour card, but also have a name or a dedication for the person receiving the gift, printed in the inner label.
For us bespoke is not just a matter of esthetical sense , but also of fitting, which is basic for people wearing our garments, when training sport activities and travelling,too.
Up today made to measure sportswear was just granted for professional athletes and super stars; from now on each single on-line user, can cooperate with the manufacturer, to make its own favorite sportswear, just by following a simple and amusing tutorial and employing a tape measure.
Few clicks are sufficient to own a unique garment, modeled by hand , made of finest Pure Merino Wool and fully Made in Italy.
On the occasion of its 150th year of activity the mother company Successori Reda, worldwide leader for the production and sale of menswear fabrics, decided to start with a young, innovative sportswear brand conceived for the Outdoor market: Rewoolution.