All during the summer 2013 AKU gave the opportunity to test in the outdoors Transalpina GTX, the best in class trekking model. For end user and specialized outdoor retailers in Italy.
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For this reason, from May to October 2013, during more than 13 product test days, AKU gave to dozens Italian mountain enthusiasts the opportunity to get in contact with Transalpina GTX technical features and functionalities. Each single event has been managed by AKU in partnership with some of the best Italian specialized mountain shops and some relevants outdoor events, like KIKU International Mountain Summit in Brixen – Suedtirol, Italy. The program and was held in some of the most enchantable locations in the Alps and in the Appennini, the very long mountain ridge that cross the centre and the south of the Italian peninsula.
The feedback was great for all testers involved. In particular all of them underlined the outstanding comfort fitting and the stability on the path for a daily hiking tour, thanks to the exclusive sole unit construction based on AKU IMS technology that works perfectly for both cushioning and protection.
The real product experience and the product learning are fundamental at AKU. Since ever the company is committed to inform the end user on the right way to select the right outdoor boots according with the activity he wants to experience and the product category. For this reason AKU offers to end users and specialized retailers all over Europe the opportunity to visit the Italian factory in Montebelluna, where they can attend to a proper product training day alongside with the product manager in charge and senior designers, improving their footwear skills.
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