At OutDoor 2014, Jochen Lagemann (Managing Director di PrimaLoft® Europe and Asia) presents the PrimaLoft Technology, its advantages and the several applications to the different activities, sports and related summer collections. Insulation is the PrimaLoft key concept but it is not the only one: watch the video interview to discover the future steps of the company.
Interview: Andrea Bianchi – MountainBlog
Video shooting/editing: Matteo Menapace – Mountainblog