At ISPO 2015, Treu Hahnenberger (Global Category Manager Snowboard Boots) presents RIDE Insano, Trident and Cadence Boots with the Exclusive Michelin® Peak Sole.
The famous and friendly Michelin Man® is bringing big tread and traction rubber to RIDE Snowboards’ boots this season. RIDE’s exclusive partnership with tire-industry leader Michelin® is taking what can be done to the sole of a snowboard boot to the next level.
The MICHELIN Peak Sole® offers cutting edge boot sole design that capitalizes on Michelin® tire material technology to offer premium tread stability, durability, and adaptability. Featured on RIDE’s new Trident and Insano boots, the Peak Sole offers first-class grip on a variety of ice and snow conditions. The Peak Sole keeps feet warm in even the coldest conditions with its proprietary outdoor compound built to resist temperatures as low as minus 40. The Peak Sole incorporates two different tread patterns – MICHELIN Mud® and MICHELIN Country Mud® – to bring the promise of aggressive traction to the snowboarding world..
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