The North Face® Launches “From Five to Nine” Featuring Everyday Explorers

Published by Mountainblog on 04/28/2015.

As a part of The North Face®’s Spring/Summer 2015 multi-channel campaign, “Power In Me”, the brand introduces a 3-minute short film profiling London-based geography teacher, Fearghal O’Nuallain, and a like-minded community of after-hours explorers who do not let their day jobs and hectic urban lives stop them from experiencing the great outdoors.

In the film, Fearghal and his peers hold nine-to-five jobs and live in London. Despite the ease of urban comforts and impediments of taxing jobs, the group makes use of their weeknights to escape the mundane and explore outdoors. The group often travels together to hike and camp after work, returning to the city in the following morning to start another day.

For the afterhours explorers in the film, The North Face®’s Spring/Summer 2015 Thermoball™ jackets became their great companions on the road. It is a versatile and packable jacket insulated with Thermoball™—a revolutionary lightweight insulation material powered by Primaloft® that is comparable to 600 fill down in terms of warmth. However, unlike down, Thermoball™ retains loft even when wet, thus is able to keep the wearer warm in the rain.

In conjunction with the short film, The North Face® will be giving consumers a chance to discover the great outdoors with dedicated retail and social programs. On the retail end, select The North Face® stores will be organizing night hikes led by the brand’s athletes; on the social end, the brand will be activating outdoor experts and enthusiasts to co-curate and hike the 20 best hiking trails in Europe. The efforts will be documented on a dedicated instagram account. The social activation will kick off on May 01, 2015, and run until Sep 2015. For the schedule of night hikes, please see the list below:

The North Face night hike schedule

07.05.2015- The North Face Munich Sendlingerstrasse Store
13.05.2015- The North Face Glasgow Buchanan Street Store
28.05.2015- The North Face Milan Galleria San Carlo Store
02.06.2015- The North Face Lyon Centre Commercial La Part-Dieu Store
11.06.2015- The North Face Leipzig Neumarkt Store
18.06.2015- The North Face Cardiff Grande Arcade Store

Those who are interested in participating can obtain more information from the listed stores above.

INFO: The North Face®

One day on a San Francisco beach, two men with a passion for hiking and the outdoors had a big idea. Who would have thought their dream would be realised; over the next 40 years, The North Face® would become the world’s premier supplier of authentic, innovative and technologically advanced outdoor apparel, equipment and footwear. The North Face® takes its name from the harshest, coldest side of a mountain. It was the sheer northwest face of Half Dome in Yosemite National park that provided the inspiration for The North Face® logo, paying tribute to the company’s climbing heritage and outdoor roots and quest to Never Stop Exploring™. Athlete Tested, Expedition Proven, The North Face® product represents the best in class, in terms of product design and athletic achievement. Tested in some of the toughest conditions on the planet by a world-renowned team of athletes, including legendary 8000m+ alpinists Denis Urubko & Simone Moro; mountain climbers Herve Barmasse and the Pou Brothers; free skiers and big mountain snowboarders such as Xavier De Le Rue; and ultra-runners Lizzy Hawker, Jez Bragg and Sebastian Chaigneau. About The North Face® The North Face®, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snow-sport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snow-sport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. Additional information about The North Face® can be found on the company’s website,eu.thenorthface.com