At OutDoor 2015, Jochen Lagemann (Managing Director PrimaLoft® Europe and Asia) presents the PrimaLoft® Active Technology and the brand partners that use it.

PrimaLoft® Synthetic Animation visualizing technical features of PrimaLoft® synthetic insulation. Ultimate thermal efficiency keeps you warm, permanent water resistance keeps you dry, unmatched breathability keeps you ventilated and superior softness and lightness keeps you comfortable. Experience the best synthetic insulation available.

Interview: Andrea Bianchi
Video shooting and editing: Davide Dalmas and Andrea Monticelli