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VAUDE Nominated as One of Germany’s Most Sustainable Brands

Published by Mountainblog on .

imagesThe finalists in the competition for the German Sustainability Award 2015 have been announced. Mountain sports supplier VAUDE from Tettnang was nominated along with two other companies in the category “Germany’s Most Sustainable Brand“. Stiftung Deutscher Nachhaltigkeitspreis e.V is presenting this prestigious award for the eighth time in cooperation with the federal government. The award ceremony will be on 27 November 2015 at the German Sustainability Congress, held in Dusseldorf. In 2011 VAUDE was already among the finalists of the German Sustainability Award in the category “Germany’s most sustainable future strategies” (SMEs).

The German Sustainability Award 2015 is granted in eight categories. Depending on the category, businesses and municipalities can apply. The aim of the award is to promote sustainable development in Germany and to help better anchor the principles of Corporate Social Responsibility in the public perception. The award is intended to show that sustainable action not only helps to solve social and environmental problems on a global or local scale, but can also increase profitability and competitiveness. In the category “Germany’s Most Sustainable Brand” three companies were nominated nationwide that successfully operate sustainably and economically and take sustainability aspects in brand management into special consideration.

Successful sustainability brand positioning

For years, VAUDE has pursued a consistent sustainability approach, which is implemented and lived out in all divisions. The company proves that socially and environmentally responsible business practices can also be economically successful. “We are positioning ourselves clearly and comprehensively as a sustainable brand. We implement this everywhere, in product development as well as in logistics and human resources. The expense that this involves is enormous. But we are convinced that it makes sense and is worthwhile in the long term. The results can already be seen: public perception of our commitment is growing dramatically and the VAUDE brand stands for these values,” said Antje von Dewitz, VAUDE CEO. This has been confirmed by numerous surveys and market research results in which VAUDE regularly takes first place when it comes to credibility, sustainability and ecology. Last but not least, the fact that sustainability can also be an economic success factor is confirmed by the company’s sales performance, which has been above the industry average for years.

The German Sustainability Award 2015

This award is an initiative of the Stiftung Deutscher Nachhaltigkeitspreis e.V. in cooperation with the federal government, municipal associations, business associations, civil society organizations and research institutions. Juries, renowned experts from business, politics, research and civil society – among others with Prof. Dr. Günther Bachmann, Prof. Dr. Stefan Schaltegger (Leuphana University), Transparency International Chairman Prof. Dr. Edda Müller and Prof. Dr. Dr. Axel Zweck, Director Future Technologies Consulting of the VDI technology Centre – select the winner. The competition finale is held on November 27, German Sustainability Day, in Dusseldorf.

INFO: VAUDE