Mr. Robert Demetz New Sales Management For the Outdoor Division Kayland and Trezeta Brands

Published by Mountainblog on 02/24/2016.

As per February 1st 2016 MGM has appointed a new Sales Manager for its two outdoor brands, Kayland and Trezeta. His name is Robert Demetz and he is a sports industry veteran that held different positions in both Sales and Marketing management in companies such as Tecnica, Nordica, Diadora, RH+.

During the last four years, Robert served as Sales & Marketing Director for La Sportiva. In his position Robert was appointed for the extension of the worldwide distribution network and the reinforcement and the consolidation of sales for all product lines. Next to his working experience Robert brings as added value to MGM his huge passion for mountain sports such as skiing, rock climbing and hiking. “This is a very important step to relauch our brands” – states Marco Foglio, the President. “Along with the huge investments related to the development of our collection, we really needed to keep on invest in human resources. I’m convinced the Robert’s arrival will enhance the success of the group and its brands”.

The current evolution is mainly due to the acquisition of Kayland. The consequent overall renewal of the company, pushed MGM to new important positioning both in the national and in the global outdoor market. MGM never rests and keeps on investing every day in what it was meant to represent since its foundation: innovation.

INFO: MGM

Kayland®’s main goal is the production of high quality outdoor shoes designed for a highly specialized market, with particular focus on foot anatomy and dynamics, technological research, careful materials selection, innovative design. The maintenance of a high profile standard in quality ensures to Kayland® a position of excellence in the outdoor global market. Product and service quality are the basis of customers’ loyalty and of a positive brand image. This is our challenge. We want top athletes and mountain professionals to proudly wear Kayland® shoes because they feel their added value in terms of performance. We want travellers and explorers to wear Kayland® shoes because they are functional and comfortable. We want people to wear Kayland® shoes, because we are passionate as they are.