The GORE-TEX® brand ambassador programme is a guarantor of success: as the recipient of several prestigious awards, the BIG DAYS programme goes into its fourth consecutive year in 2016 using the slogan “Big Days: Small Feet – Big Steps”. Prospective GORE-TEX® BIG DAYS brand ambassador families have the chance to apply for the program at http://bigdays.gore-tex.co.uk/ from 14th March 2016. Below the GORE-TEX® brand treats you to a sneak preview of the latest collections for spring and summer 2016 of Gore brand partners Primigi and Superfit.
Most parents are well aware that their children experience new adventures every day – some with an immediate effect on their young lives: their first steps, their first holiday, their first day at school, their first football match, the first time they dance on stage. These special moments should not only be captured on film, they should also be cherished together with footwear that keeps your children’s feet dry and comfortable whatever they’re up to.
GORE-TEX® BIG DAYS – about the programme
The GORE-TEX® BIG DAYS brand ambassador programme combines both of these elements. It captures those memorable moments and promotes the theme of healthy foot development. Using the slogan “BIG DAYS: Small Feet – Big Steps”, for the fourth consecutive year the GORE-TEX® brand is looking for 25 brand ambassador families to comment online about their little heroes’ BIG DAYS throughout 2016. Each child in these families will be given two pairs of functional shoes from the latest collections of selected Gore brand partners to be tried and tested. All the blogs about their experiences and the styles they are wearing are published online at http://bigdays.gore-tex.co.uk/, the Internet platform focussing on children’s feet and foot health.
The latest round of BIG DAYS kicks off with an innovative technology
This spring the GORE-TEX® brand ambassador families can look forward to a very special new technology: they are being given shoes with integrated GORE-TEX® SURROUND™ product technology that not only delivers total waterproofness but also outstanding breathability. This technology revolves around its open sole structure. The structure ensures that excess heat and sweat can escape outwards while water cannot penetrate into the shoe.
Embrace the joys of spring – with GORE-TEX® SURROUNDTM shoes for kids
The latest GORE-TEX® footwear collections from brand partners Primigi and Superfit are proof of the fact that functional footwear can also be trendy. These styles feature an innovative technology teamed up with a fashionable design. Primigi’s Ailen GTX® SURROUNDTM is quite the highlight for young fashion victims. Pastel tones juxtaposed with a floral design and shiny sequins let you rediscover the joys of spring. Through its open sole structure, the integrated GORE-TEX® SURROUNDTM product technology delivers maximum all-round breathability, even on warmer days. Superfit’s Tensy GTX® SURROUNDTM is no less striking: this snazzy sneaker makes an impression with bright blues, stylish velours leather and distinctive, silver metallic design elements. It looks great with blue jeans.
INFO:
GORE-TEX® BIG DAYS
GORE-TEX®
