The Faction Collective, an award-winning ski and apparel brand, announce a new sponsorship deal with US freeride skier, accomplished mountaineer and experienced adventurer Johnny Collinson. With his unique view and experience of the mountain, Johnny will be an exciting addition to Faction’s forthcoming film productions and big-mountain product development.
Johnny Collinson, 25, grew up in Alta, Utah and has spent his life travelling the world becoming the youngest person to complete the Seven Summits (and ski down three of them) at 17 years old. Growing up climbing and skiing has led Johnny to a life focused on the mountains, developing himself as an experienced and accomplished big mountain skier along the way.
“Since the beginning, Faction has always been committed to supporting unique and talented skiers across all aspects of skiing and Johnny is no exception,” comments Alex Hoye, Faction co-founder and CEO. “With his unique view of the mountain leading the pack in a new wave of big mountain skiers, Johnny is a phenomenal skier with great energy and personality and we’re excited for him to be part of the Collective.”
Focusing mostly on filming, Johnny has appeared in films from companies including Sherpas Cinema and Teton Gravity Research, and has skied everywhere from Kosovo and Bolivia to Alaska.
“As we move towards a new chapter in our video production, following the We Are The Faction Collective series viewed by millions, we’re excited by the experience and ideas Johnny will bring, particularly from his full-length projects. He’ll be an integral part of our forthcoming projects,” comments Alex Hoye.
“I love that the team at Faction really care about what the athletes need and want in their product and work hard to make that happen,” comments Johnny Collinson. “It’s important because as an athlete, I need the best skis possible, and Faction pays great attention to that. I’m also really looking forward to skiing with everyone and their respective fields – and watching them crushing it!”
Johnny will be joining an already impressive team of talented and diverse skiers, including Candide Thovex and Sam Anthamatten. As Faction continues to develop its big mountain ski collections, Johnny’s expertise and testing will be an important part of future product developments.
The Faction Collective was born in 2006 in Verbier, Switzerland and is now, almost ten years later, one of the fastest growing ski and apparel brands in the world, with offices in London and Breckenridge, Colorado. Combining technical knowledge and forward-thinking design techniques, together with a desire to experiment, Faction have built a reputation for innovation within the snowsports industry. Faction’s products reflect who they are: a group of skilled people with a shared love of skiing and the communities across the world that bring it together.
Photo credits: © Mickey Ross.
INFO: Faction Collective
