Crowdsourcing has gone past a trend and has now become an established way to generating new ideas and product concepts. Collaboration with the crowd is the driving force behind ISPO OPEN INNOVATION: a platform that makes it possible for brands to interact directly with consumers as part of product development projects, and a place where ideas are able to run wild.
MIPS generated new ideas with consumers
MIPS set out in search of new ideas, with the aim of raising awareness for safety in sport. In total, over 500 users have contributed to the discussion about safety equipment, putting forward some 600 ideas. Find out more about the results of the “Generation Safety” project.
INFO: ISPO
