Outdoor Industry Awards 2016: “Best Packaging” Goes to Ferrino’s Tents

Published by Mountainblog on 10/11/2016.

The 14 awards, voted by more than 120 retailers among the most important in Italy, have been delivered during the Outdoor Shop Test, an important event dedicated to outdoor professionals that took place in Cavalese (Trentino). The two initiatives are at their second edition creating one of the most expected and
participated moments for the outdoor Italian (and international) industry.

An unanimously liked duo. We’re talking about the second edition of the Outdoor Industry Awards. But also of the Outdoor Shop Test, highly expected happening dedicated to the outdoor market professionals, that took place this year with growing numbers from 11 to 13 September in Cavalese (TN): over 50 brands present and more than 100 retailers intervened, for a total of more than 500 companies including operators, retailers, agents, media, associations and mountain guides.

On Monday 12 September took place the main event: the delivery of the Outdoor Industry Awards. An initiative born with the aim of enhance the commitment and rewarding the excellence of outdoor brands actives in the Italian market in different categories: commercial, marketing and product, but also environmental sustainability and charity initiatives. The companies presented many qualified candidacies in various categories, which were analysed by a specialized jury in order to select the nominations. Final winners of each category have then been identified by the vote of 120 specialty retailers.
Ferrino has won the award for Best Packaging for his tents’ packaging.
Grant’s main reason was not only the workmanship and the appearance of the bags, but also the presence of a QR code that links directly to a video with tent’s installation instructions. On the Ferrino YouTube channel – https://www.youtube.com/user/FerrinoVideo – you can find the different videos showing the assembly instructions of all the many tents of the collection, both summer and winter.
A great tool that can certainly help the most loyal customers to choose our products.

INFO: Ferrino

Backpacks, tents, sleeping bags, clothes and equipment: Ferrino is one of the oldest Italian outdoor company equipped with a wide section of products. Passion, challenge and fantasy are the elements that brings Ferrino to innovate, creating always new technologies, able to resist to any weather condition. All the products are developed with the cooperation of professionals of the sector, athletes and explorers, which Ferrino supports in their personal adventures, designing in that way incredible items which comply to real and specific needs. The product quality, handled by the brand ambassadors during the design, it’s further tested by clients, at the HighLab camps where they have the possibility to try for free tents, sleeping bags and other equipments, experiencing the emotion of sleeping in high altitude, becoming a tester for a night. Today Ferrino, almost 150 after its foundation, it’s spread in approximately 40 countries all over the world and it’s a reference for mountaineers, hikers, explorers, trail runners and outdoor enthusiasts. Founded in Turin in 1870, today Ferrino has around 60 employed and it’s still managed by the same Ferrino’s family – and Rabajoli. The possibility to cooperate with important people of world of the sport in the Alps has given Ferrino the chance to create high tech products, always maintaining that artisan touch and Italian style which makes each product a jewel to be proud of, both for the company and the user.

www.ferrino.com