Video Technology Introduction PrimaLoft® Insulation Thermoplume. Interview By Jochen Lagemann

Published by Mountainblog on 01/16/2017.

PrimaLoft^® Insulation ThermoPlume is not only the highest performing blowable synthetic insulation, but also fills a growing demand for innovation from designers, brands and consumers looking to move away from down and improving the performance. Providing a blowable, high-performing synthetic that acts as a true replacement for down allows brands to replicate the design aesthetic and the manufacturing process of a down garment.

The Interview Video with Jochen Lagemann (Managing Director Primaloft Europe & Asia) describes the technology perfectly and shows how it looks in the inside. It is the true alternative to down. This innovation helps to simplify the supply chain, combat the volatility of down prices and provides piece of mind when it comes to the ethical sourcing of materials. Brands who offer that technology for FW17 are: Montane, Mountain Force, Ferrino, Ciesse Outdoor, Crazy Idea, Sun Valley, Geox, Hetrego, Slam and others in the outdoor and fashion industry.

INFO: PrimaLoft®

PrimaLoft® Performance Down Blend

25 years ago, PrimaLoft products originally developed as synthetic alternative to down, moving now into the second season with the new innovation of PrimaLoft® Performance Down Blend. It is a homogeneously blended hybrid insulation of water-repellent PrimaLoft® ultra-fine fibers and environmentally-safe treated premium down that maintains up to 95% of its warmth when wet, depending on Gold or Silver product series.

More than 30 brand partners launched new collections with this innovative technology at ISPO. Each of them interpreting the PrimaLoft® Performance Down Blend technology differently into their collections, combining function with a sport fashion style or implemented into either a high technical mountaineering gear or generally for the outdoors and winter sports. All brand partners did a superb job of creating jackets, sleeping bags or gloves positioned with their brand values and for a specific activity. There are even solely fashion brands outside of the outdoor industry using the breakthrough hybrid innovation.

INFO-CONTACTS

PrimaLoft GmbH
Mehlbeerenstrasse 2
D-82024 Taufkirchen Germany

www.primaloft.com