In 2017 Elan Skis, a legacy supplier of handcrafted skis 100% made in the Alps for over 70 years, is positioned to launch a rebrand campaign celebrating skiing and its good times.
“Good times while skiing is what Elan is about,” says director of brand development and managing director of North America, Jeff Mechura. “The pursuit of excitement is a universal theme and the skiers looking for a good time aren’t looking for only the best conditions or the most risky terrain, they are about skiing and enjoying the experience together with friends and family.”
With a dedication to innovation and cutting edge ski technology seen throughout every collection of skis from junior to adult, Elan’s products elevate the skiing experience. The time has come for the brand to take the next evolution, glorifying and inspiring the experiences, lifestyle and people that make up the good times of skiing.
Elan’s Director of Wintersports Division, Leon Korosec, adds, “For more than 70 years Elan has been dedicated to manufacturing the most innovative, highest quality equipment on the mountain to promote the sport of skiing. We’ve always built skis for real skiers, and the real skiers we know best seem to be the ones that are least celebrated – YOU! We all ski for good times, not just taking the toughest line. We’re simply speaking to the majority of skiers who love the mountain lifestyle together with the people closest to them. This is what Elan is all about.”
Elan athlete, Glen Plake, one of the most recognizable, beloved icons of the sport, is a symbolic ambassador of Elan’s “Always Good Times.” Plake is paramount to the development and progression of the Ripstick collection, which will continue to see advancements as it gains popularity in the growing Freeride category of skiing.
“Plake transcends the sport of skiing with his prolific career coupled by his positive, candid personality,” says Mechura. “Even with his rise and fame as a professional skier, he has never lost site of what skiing is all about, having a good time. He is the ultimate spokesperson for our brand and our message.”
To learn more about “Always Good Times” be sure to follow @elan.skis (Facebook) and @elanskis (Instagram) and stay tuned to www.elanskis.com.
INFO: Elan
