It looks like down, feels like down, has comparable thermal performance, but PrimaLoft^® Black Insulation ThermoPlume^® is 100% synthetic. The latest version from PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulation, fabrics and yarns, was introduced at last year’s ISPO Show in MUNICH and is already building a strong reputation in the outdoor market.

For the winter season 2018/19, approximately 40 brands from the outdoor and fashion industry will use the loose microfiber insulation into their product lines. Why is this new insulation so successful? PrimaLoft^® Black Insulation ThermoPlume^® is manufactured with small, silky fiber plumes that form a loose fill insulation. It mimics the fluidity, feel and aesthetics of down, but also has the proven water-repellent properties of PrimaLoft^® fibers to provide a soft, compressible thermal output, comparable to 550 fill power in construction, even in wet conditions. PrimaLoft^® Black Insulation ThermoPlume^® offers an ethical alternative to animal products, a purchase criterion that is becoming ever more important to consumers, as well as brand partners. The construction makes it possible to use on traditional down-blowing manufacturing equipment, simplifying the manufacturing process. This gives designers more freedom to produce innovative clothing at a competitive and stable price.