Although present for many years, GS1 is still the backbone of digital communication between supply chain partners in order to serve customers in the best way. The Interview with Markus Müller gives an overview of the current importance of GS1 in general, and – combination with process recommendations – how to add value for businesses and consumers:

Markus Müller – Director IE Apparel & General Merchandise

Markus has been working within Industry Engagement at GS1 for more than 6 years. He has a track record in retail for more than 17 years and before joining GS1 he has been working for several fashion/lifestyle brands and retailers. He holds a Master of Science degree in International Business, specialized in Strategy and Innovation Management, obtained from the University of Maastricht in the Netherlands.

GS1 AISBL (GS1 Global):  GS1 is a neutral, not-for-profit organisation that develops and maintains the most widely used global standards for efficient business communication. It is best known for the barcode, named by the BBC as one of ‘the 50 things that made the world economy’. GS1 standards improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors. Its scale and reach – local Member Organisations in 112 countries, 1.5 million user companies and 6 billion transactions every day – help ensure that GS1
standards create a common language that supports systems and processes across the globe.

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Interview: Jessica Ceotto
Filming and Editing: Andrea Monticelli.