At the inaugural opening ceremony of a new shop by La Sportiva, we meet the American mountain runner and outdoor ambassador Anton Krupicka. During the interview he talks about the importance of doing different sports and the concept of “self-reliance”: the most satisfying and empowering way of being in the mountains. He also explains why he likes La Sportiva: because it is a brand that pushes innovation boundary to make products for very specific activities.

Interview: Alessandro Gruzza (text) and Andrea Bianchi
Filming and editing: Andrea Monticelli
Photo credits: Storyteller Lab and Sfelab

INFO: La Sportiva