Ferrino presents the new digital historical archive: “150 years are a unique value”

Published by Mountainblog on 01/05/2021.

2020 is the year of Ferrino ’s 150th anniversary: a long history of people, passion, products, mountaineering achievements and explorations. Companies that seemed impossible and that instead have become reality. Ferrino’s history goes hand in hand with the evolution of the outdoor world in Italy, its successes and conquests, including international ones.

It is with this awareness that Ferrino, for its 150 years, wanted to give itself a Digital Archive, a tool capable of cataloguing and sharing all the memories, anecdotes and testimonies of the brand, to create a future memory. A strategic structure for the company, thus able to make its history accessible, digital, and easy to use.

“Ferrino has often had the courage to explore new paths in advance – explains Anna Ferrino, Ad of Ferrino & C. Spa – and this new digital archive is further proof of our desire to look to the future”.

“Bringing order – he continues – has allowed us to bring back memories, precious and relevant documents and make them easily traceable and consultable. Statutes, trademark registrations, patents, postcards, shipping letters and everything related to the products: from the first sketches, to colour studies, up to the related communication campaigns”.

Useful documents for all the brand’s corporate departments: designers will find inspiration in the milestones of each collection and develop new products, communication will have an inexhaustible mine of stories that reflect not only the history of Ferrino, but also the customs of an entire company and its relationship with the outdoors and exploration over a century and a half of history.

Finally, Anna Ferrino points out, “the Digital Archive is not only a strategic and agile tool to tell us, but also a valuable ally in the management of workflows aimed at preserving new projects, with an approach that is now more structured”.

INFO: Ferrino

Backpacks, tents, sleeping bags, clothes and equipment: Ferrino is one of the oldest Italian outdoor company equipped with a wide section of products. Passion, challenge and fantasy are the elements that brings Ferrino to innovate, creating always new technologies, able to resist to any weather condition. All the products are developed with the cooperation of professionals of the sector, athletes and explorers, which Ferrino supports in their personal adventures, designing in that way incredible items which comply to real and specific needs. The product quality, handled by the brand ambassadors during the design, it’s further tested by clients, at the HighLab camps where they have the possibility to try for free tents, sleeping bags and other equipments, experiencing the emotion of sleeping in high altitude, becoming a tester for a night. Today Ferrino, almost 150 after its foundation, it’s spread in approximately 40 countries all over the world and it’s a reference for mountaineers, hikers, explorers, trail runners and outdoor enthusiasts. Founded in Turin in 1870, today Ferrino has around 60 employed and it’s still managed by the same Ferrino’s family – and Rabajoli. The possibility to cooperate with important people of world of the sport in the Alps has given Ferrino the chance to create high tech products, always maintaining that artisan touch and Italian style which makes each product a jewel to be proud of, both for the company and the user.

www.ferrino.com