What makes outdoor brands score higher?
Interview with Dr Korbinian Spann

Published by Mountainblog on 10/09/2023.

What makes outdoor brands score higher in service and product quality among consumers?

Consumers evaluate and compare outdoor products on various touchpoints as part of the customer journey. Thanks to Dr. Korbinian Spann, Insaas.ai shows the most popular outdoor brands and products for Germany in 2023 based on hundreds of thousands of data points. Like this, product management, sales and marketing are able to improve single products and categories based on data.‍ Watche the video interview:

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Dr Korbinian Spann is the managing director of Insaas.ai and a marketing expert with more than 10 years of international practical experience. He received his education and doctorate as a linguist, among others at Harvard University. At W. L. Gore, he was in charge of digital marketing and global data reports. He founded Insaas.ai in April 2019 with the goal of automating qualitative market research.

Interviews: Jessica Ceotto
Video editing: Andrea Monticelli.

INFO: EOS 2023

Founded in 2003, the European Outdoor Group is the trade organisation that represents and promotes the outdoor industry in Europe, underpinned by three core principles: Doing business in the right way; protecting nature; and encouraging participation in outdoor activities. The EOG now has a membership of over 100 brands, retailers, technology brands, national associations, and other organisations from the wider value chain.

Led by an executive team and board, the association uses the power of collaboration to work with its membership, the sector and other partners, on projects that address some of the major topics that face all of business. Pre-competitive cooperation in areas that include events like the European Outdoor Summit, market insights and data, CSR and sustainability, and public affairs, benefits the whole outdoor sector and gives it a loud and influential voice in the political and public domain.

> Find out more about the EOG here

The Summit is an initiative of the European Outdoor Group (EOG), the association set up to represent the common interests of the European outdoor industry.

As a pan-European organisation the EOG is uniquely placed to support the Summit, which will be held in alternate years in different countries. The national outdoor groups representing these countries will organise each Summit, allowing each event to assume its own identity, content and experience, but with the Summit remaining open to all.

www.europeanoutdoorsummit.com