The 12th edition of Asia Outdoor, the Chinese outdoor industry’s biggest and most professional trade show, concluded successfully on July 2nd in Nanjing China, after setting new trends and introducing new themes. On the 48,000-square-meter fairgrounds of Nanjing International Expo Center, 617 exhibiting brands (2016: 705) presented their products and innovations. During the fourday show, 19,373 trade visitors (2016: 19,502) from all over the world attended the show. Following his visit to the 12th Asia Outdoor in Nanjing Ludwig Meier, marketing director of Messe Friedrichshafen, remarked: “It’s a great show, especially this year. There are new innovative products, and it’s clear that outdoor is changing. It’s going more urban – getting closer to city living. We’re also seeing an interesting side to camping. So, there are some new sectors involved, and I hope they provide a path to future success. I can only say that it’s been a perfect show. Next year, everybody has to be part of it.”
China’s outdoor industry has been coping with a slower rate of domestic economic growth, which has been caused by the global economic downturn. The Asia Outdoor trade show is currently attaching greater importance to identifying and setting new trends for the industry. “Asia Outdoor is not only a platform for products, but also a meeting place for the whole outdoor community, and an opportunity for transferring
information and knowledge,” said Richard Li, project manager of Asia Outdoor. “To attract more visitors, Asia Outdoor 2017 has developed more themes, and organized more forums and seminars. Asia Outdoor will continue to focus on the outdoor sector, while exploring potential opportunities in outdoor-related fields.” Mr. Sheng Faqiang, chairman of the China Outdoor Association (COA) and president of the Toread Holdings Group, added: “Asia Outdoor has an impressive team and has achieved sound results in China. As it has in the past, the COA will be fully supporting the show’s development.”
