Spread over 52,000 m2 more than 500 outdoor brands have applied for a booth at this year’s Asia Outdoor. The leading outdoor exhibition in China thus confirms once more the growth it has experienced over the last decade. This year, Asia Outdoor has a strong partner at its side: The Chinese Outdoor Association with brand members such as Acanu, Discovery, Halti, Kailas, Leki, Lowa, Meindl, Mobi Garden, Northland, Scaler, Toread and Vaude. The COA decided at its annual meeting to exclusively take part in Asia Outdoor. Sheng Faqiang, President of Toread: “We are united to promote the Chinese outdoor industry and look forward to the further development of Asia Outdoor.”

Asia Outdoor and the COA have worked closely together to establish the first COA Outdoor China summit, which will take place during Asia Outdoor this year. At the summit, prominent topics and important issues of the Chinese Outdoor market such as the future of outdoor stores and how sport events can be organized and designed specifically for a Chinese audience will be discussed. The speakers feature representatives from Chinese outdoor brands.
(keep reading on Mountainblog.asia)