Mountainblog presents a web reportage packed with information and insights: the voices of speakers and protagonists recorded at the European…
It All Starts With the Consumer. EOS 2017 Video Interviews
Posts By: Mountainblog
ISPO invests in cross-medial brand identity
ISPO, the world’s largest sports network, will present its new family brand positioning and a refreshed corporate design. The new cross-medial brand identity will link the…
EOS 2017 Ends after Two Inspiring Days in Treviso. Malmӧ announced to host EOS 2018
Bringing together over 270 delegates from the biggest names and brands within the outdoor industry in the picturesque Italian town of Treviso, the fifth…
Orobie Ultra-Trail® @ Alta Quota
13 /15 October
A few days left to the XIV edition of ALTA QUOTA – Mountain Fair from 13th to 15th October at the Bergamo Fair that will be the capital of the Outdoor for three days involving…
Breaking news! Migu Run Skyrunner® World Series 2019 Vision and 2018 Calendar
The Migu Run Skyrunner® World Series announces an important revamp for 2019 together with the 2018 calendar.
#itsgreatoutthere: why is it important to the outdoor industry? Interview with Arne Strate
At EOS 2017, Arne Strate (Marketing Director at the It’s Great Out There Coalition) explains what the campaign has achived so far and what are its plans for the future:
Sustainability and business value. Interview with Karin Kreider
Karin Kreider outlines a range of short-term and long-term benefits that materialise from the adoption of sustainability standards for businesses along the supply chain…
Engaging consumers around shared values. Interview with Susan Viscon
Susan Viscon speaks about how REI is engaging its customers, vendors and nonprofit partners across the United States to put the outdoors at the centre of American life.
How to be a Game Changer in Participation. Interview with Kate Bosomworth
How to be a Game Changer in Participation, focuses on the stakeholder landscape around participation and how this has changed in the last few years – “It takes courage, commitment and a spirit of adventure to create game-changing initiatives; qualities the outdoor sector is not short of!” Kate discussed these themes and shared learnings from across her career.
Opening up the outdoors. Interview with Sarah Grant
What is really stopping people who like the outdoors, from getting active outdoors? What could motivate them? What do outdoor novices think of outdoors brands, retailers and the industry overall?
