Mountainblog, Author at MountainBlog Europe

Minimalist Shoe: Concept and Benefits – Interview with Riccardo Aragona

Posted 21 February 2014 by Mountainblog & filed under Video, Video Talk.

What is a minimalist shoe? And what are the benefits of using it? Riccardo Aragona (Trade Marketing Manager – Vibram FiveFingers) gives us a good explanation about it!

Snowshoes CX700 FTX at ISPO 2014
Winter 2014.15

Posted by Mountainblog & filed under FTX, ISPO 2014 – product video, Video, Video Preview.

Maurizio Forner (Owner FTX), at ISPO 2014, presents the snowshoes CX700 by FTX.

Interview With Liv Sansoz:
Expedion Means Emotion

Posted 20 February 2014 by Mountainblog & filed under Video, Video Talk.

Liv Sansoz: two time world champion, three time overall world cup winner…first time on MountainBlog!
During the intreview she talks about her last three expeditions and the particular situation in which she could combine climbing activity with disability. How? Listen to her story!

PrimaLoft: Much More Than Performance and Comfort
Interview with Jochen Lagemann

Posted 19 February 2014 by Mountainblog & filed under Brand & Event Blog, ISPO 2014 – product video, PrimaLoft Brand Blog, Video, Video Talk.

PrimaLoft is a wide concept that goes from synthetic insulation to comfort solutions.
At ISPO 2014, Jochen Lagemann (Managing Director Europe) explains what PrimaLoft stands for: it’s performance and comfort but it is even an earth friendly attitude; it means traciability, sustainability and of course, innovation. Not just concrete achievements but future aims…

Footwear Collection, Skitouring Collection and Quickscrew SALEWA at ISPO 2014
Winter 2014.15

Posted by Mountainblog & filed under ISPO 2014 – product video, Video, Video Preview.

Alberto Ferrin (Sales & Marketing Manager – Salewa), Marco Busa (Sales Manager Apparel) and Julia Denkmayr (Products Development) present, at ISPO 2014, the Footwear Collection, Skitouring Collection and the Quickscrew.

PrimaLoft® Synthetic Animation

Posted 18 February 2014 by Mountainblog & filed under Brand & Event Blog, PrimaLoft Brand Blog, Video, Video Spot.

PrimaLoft® Synthetic Animation visualizing technical features of PrimaLoft® synthetic insulation. Ultimate thermal efficiency keeps you warm, permanent water resistance keeps you dry, unmatched breathability keeps you ventilated and superior softness and lightness keeps you comfortable.