BLACKYAK Launches New Website! Interactive Homepage For the Start Of the Global Collection

Published by Mountainblog on 09/19/2016.

BLACKYAK is online. The South Korean outdoor specialist has launched its interactive website just in time for the first Sell-Out. Visitors are invited to join an online mountain mission. On this mission they are invited to learn everything about the brand BLACKYAK and its new collection.

Exactly like the Blackyak collection which is full of innovations, uses new materials and has an outstanding look, the new website is unique in the outdoor business when it comes to style and usability. By scrolling down the main page Blackyak is taking its visitors on a mission up an outlined graphic mountain.

From the source of the outdoor brand Blackyak to the history as well as the development and the design process, the “mountaineer” gets worth knowing information about Blackyak – and of course about the new collection and how the products were tested on mountains of 8000 meters height.

The collection is very clear displayed on the website. Furthermore, you have the option to filter the collection by gender, colour and clothing type. For each single style the product features are listed and graphs show the capabilities of each product. For the highlight products there are video clips which explain the products in detail.

“We are very pleased and happy that our website is online. Everyone has the option to get to know more about the Blackyak world now. We were able to transfer our graphical and technical claims to our website” says Maximilian Nortz, Managing Director International Business – Europe at Blackyak .

INFO: BLACKYAK

Powerful and majestic, the Yak moves continuously up the mountain. Fully loaded with expedition material, these animals are used to strain and hard work. Their robust form has enabled them to survive the ice age, continuing under the most arduous conditions. They live in the Himalayan Mountains. Yak’s also benefit people in many ways. They give wool, milk, and meat. They are perfect for riding or transporting large and heavy loads. It is effectively the Sherpa of Sherpa’s. The best friend of the mountain climber. For these reasons, BlackYak has chosen the Yak as a namesake and company logo. It symbolizes the connection with the mountain climbers, the Yaks, the mountains, nature. BlackYak was founded in 1973 in Seoul / South Korea. The company aim was to make the climbing process easier for mountaineers by providing them with the best possible clothing and product. In short, BlackYak seeks to be just as valuable a companion to mountaineers as the Yaks. The development work of BlackYak benefit ambitious mountaineers, ski tourers and hikers. They all value the functional clothing of BlackYak, which offers them protection against cold, wet and wind. South Korea is the second largest outdoor market in the world. As domestic market leader BlackYak’s growth continues. BlackYak will celebrate ist market launch in Europe with a technical and functional collection with a strong focus on European style and body fit. Based in the centre of Munich, BlackYak has established it’s new European headquarters. An in-house European team with extensive global experience in the development and production of high end outdoor clothing takes care of the development of the collection, and a successful launch on the European outdoor market..