The European Outdoor Group (EOG) and ISPO further expand their partnership. EOG will exclusively support the new summer exhibition and multi-sport platform ISPO SHANGHAI. Renowned exhibitors have already confirmed their participation.
ISPO SHANGHAI is the segment-overlapping sports business platform for the primary growth market China. It is held from July 2 to July 4, 2015 at the Shanghai New International Expo Center (SNIEC). The forecast for the new exhibition for year-round sports is very positive. With a focus on Outdoor, Action Sports, Water Sports, Performance and Fitness ISPO SHANGHAI is receiving plenty of attention from international partners as well as the industry.
Rolf Schmid, CEO Mammut Sports and President of EOG explains his decision to participate in ISPO SHANGHAI as follows: “ISPO has always been the place where the sports & outdoor communities get together, and China is the market with the largest potential in this industry. Messe München International organizing ISPO SHANGHAI as a summer event and ISPO BEIJING as a winter event in China simplifies our structure and organization. We speak to the same contacts and can be sure that they will duly fulfill our requirements.” (more…)
We are already looking forward to the next European Outdoor Summit. After France, Sweden and Germany, the United Kingdom is now the host of the industry summit.
Congratulations to Sheffield, the venue of the EOS in the coming year. After the European Outdoor Group had decided on the United Kingdom from among the applicant countries, the Outdoor Industries Association selected Sheffield as the EOS city. What tipped the scales in their favour besides the perfect infrastructure for such a summit was above all its nickname “Outdoor Capital City of the UK” – could there be a more appropriate place?
We look forward to seeing you next year in Sheffield! (more…)
We present a web reportage packed with information and insights: the voices of speakers and protagonists we recorded at the European Outdoor Summit 2014.
Two days’ full immersion in the future of the European outdoor market: trends, digitalization, online and offline stores and new consumer habits.
Enjoy!
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A picture paints a thousand words and that’s why EOG has packed the retrospect on the days at Tegernsee into a picture gallery.
You find it on the Summit website on www.europeanoutdoorsummit.com
And for more impressions of the EOS 2014 watch this highlight clip produced by ISPO:
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At European Outdoor Summit 2014 Jochen Lagemann (Managing Director of Primaloft Europe and Asia) describes the evolution of outdoor market towards diversification of activities and fashion as well. Furthermore, the new challenge within outdoor market is the growth in the value of the products.
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At the European Outdoor Summit 2014 we interviewed Kai Hudetz (CEO, Institute of Retail Research IFH). During our meeting he talked about the impact of online commerce on local stores, both advantages and disadvantages for users and retailers. Enjoy!
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At the European Outdoor Summit 2014 we interviewed the Professor Dr Ulrich Reinhardt (BAT Foundation for Future Studies) who explains how to study and analyze issues regarding future and generations, in particular relate to the outdoor business. He focuses on habits and hobbies, questioning how to combine outdoor activities with work and lifestyle.
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At the European Outdoor Summit 2014 we interviewed the Professor Dr Michael Braungart who described the relationship between sustainability and business, in particular focusing on how to develop useful strategies and make real beneficial innovation, i.e. with products and production processes that are designed for closed loops (“cradle to cradle”).
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