At European Outdoor Summit 2014 we interviewed Benjamin Göllnitz. Watch the video and discover how online has become an integrate part of the consumers’ decisions, in particular thanks to the mobile tools such as smartphones, tablets and even smartwatches. The key notion lies in the multichannel combination between online and offline, where stores still represent a value that cannot be replaced by online shops.
Always on: Consumer Behaviour in the Digital World – Interview With Benjamin Göllnitz
Mark Held – Overview of the European Outdoor Market in Central Europe
At the European Outdoor Summit 2014 we interviewed Mark Held (General Secretary, European Outdoor Group EOG) who highlights the issues of sharing information to understand the market. He also describes the history and the mission of EOG. Watch the video.
About Outdoor Market Over Next 5 Years – EOS Videointerviews
At European Outdoor Summit 2014 several experts discuss about the outdoor market in the next 5 years, focusing on issues such as online commerce, sustainability, relationship between companies and customers, local and online stores. Listen to their previsions:
Urban Outdoor – Transformation of Outdoor Areas
At the European Outdoor Summit 2014 we interviewed Oliver Vanges (Danish Foundation for Culture and Sports Facilities). He highlights how cities are re-thinking their relationship with outdoor activities and how this represents a big opportunity. In addition, there is a growing interest in water activities…
Interview with Tobias Gröber, Executive Director Business Unit Consumergoods, Messe München
The European Outdoor Summit rings in the second round. Last year in Stockholm, this year in Tegernsee. How significant is the fact that this event is held in a location close to ISPO?
It is certainly a positive sign that after holding the event in Stockholm, Tegernsee was selected to host this year’s “Who’s Who” of the international outdoor industry. As a full-service partner for the international sports industry the European Outdoor Summit (EOS) is a great opportunity for ISPO to represent and network. We have the chance to meet with the outdoor industry’s decision makers between events, before continuing on at ISPO BEIJING in January and ISPO MUNICH in February. The outdoor segment is one of the most important segments for ISPO MUNICH. Therefore we are truly pleased that we can count on an even bigger increase in our outdoor exhibits for 2015.
Why is ISPO ACADEMY one of the primary sponsors for the event? (more…)
European OutDoor Summit: Digitalisation – Interview with Thorsten Hermes
Focused on the topic “digitalisation”, which is increasingly shaping the outdoor market and outdoor retail, Thorsten Hermes gives first-hand insights into trends and enduring changes from the “always on” generation.
What digital trends can you forecast from your perspective?
I’m not sure whether it’s a trend or whether we’re simply talking about the buying behaviour of current times, but I find it extremely impressive how helpful the Internet has become for the user in preparing for a buying decision. Over and beyond the increasing use of smartphones, there are more and more devices that are connected to the Internet – including such things as wearables like smartwatches, Google Glass and the Internet of things. This creates more and more new and exciting technological options not only for the consumer, but also for retail and industry.
Tatonka Marvin Special Edition for EOS Participants
European OutDoor Summit 2014 sponsor Tatonka has produced a special edition of its Daypack Marvin for all participants which will exclusively be available for them.
Marvin is a small format office daypack with 15,4″ laptop compartment – compact, but with the finest of features. As well as two main compartments, Marvin offers various pockets and storage possibilities, which are perfectly tailored to its use.
The pack will not only come handy having all your conference materials and goodies ready for you, but will hopefully become a valuable daily business tool, reminding you regularly to prepare your business for the future.
European Outdoor Summit 2014
The stage is set!
The stage is set for the 2. European Outdoor Summit. After the successful premiere in Stockholm, the extraordinary Summit “from the outdoor industry for the outdoor industry” welcomes the participants at Lake Tegernsee near Munich.
The Summit programme contains an exciting mix of speakers, workshops and panel discussions that will inspire you from a global perspective, both within and beyond the outdoor business – following the summit’s motto: Preparing the Industry for Change.”
Don’t miss the chance to get latest news from experts from all sectors of the outdoor industry: Brands as well as Retailers, classical from science as well as from digital business. At European Outdoor Summit 2014 key managers from the European Outdoor Industry meet – so prepare yourself for exciting speeches and interactive workshops on 15th – 16th October.
Content preview:
Andy Schimeck, host and Chairman of the professional group “Fachgruppe Outdoor”
Andy Schimeck, whose team helped to organise the EOS 2014 together with the European Outdoor Group, looks forward to the forthcoming summit and explains what he believes the motto “Preparing the Industry for Change” means for brands, manufacturers and retailers: “We must cooperate beyond the confines of individual sectors in order to grow further” (More)
Thorsten Hermes, Google Head of Sales & Marketing Innovations | Retail
Digitalisation is a trend that is increasingly shaping the outdoor market – and, most importantly, outdoor retail. It is therefore all the more important to get insights into trends and enduring changes first-hand from the “always on” generation. Thorsten Hermes gives us these insights – during his presentation at the Tegernsee but also in advance in an interview on the subject of “Always on – Consumer Behaviour in the Digital World” (more)
Find out about the agenda and programme of the European Outdoor Summit 2014
Innovative materials are a key factor in the outdoor equipment sector – W.L. Gore leads the field
If you ask someone from our sector to name one of the major innovations relating to the materials used for outdoor clothing and shoes, the answer given almost always is: “membrane technology”. W.L Gore leads the market in the development and application of this technology.
And as innovations will be a major issue addressed at the European Outdoor Summit – with among others the keynote from best-seller author Max McKeown focusing on this subject – we have grasped this opportunity and Achim Löffler, Global business leader for GORE-TEX® footwear from W.L. Gore will be giving an entertaining talk on the significance of innovations for the company and its success:
1. What role does innovation play in Gore’s company philosophy?
Gore is a technology-driven company, has Product Leadership as a defining philosophy, and is focused on discovery and product innovation. Well known for waterproof, breathable GORE-TEX® fabric, the company’s portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. For each division in the company innovation and the delivery of great products is a key strategic objective.
2. Despite being widely used from many of the best footwear companies, you just launched a new technology especially for this segment. When and how did the process start?
The GORE-TEX®brand has its roots in outdoor activities in which people participate to enjoy life and explore their surroundings. These activities include not only climbing and mountaineering but also what is widely understood with then term “hiking” – the perfect sport for people who prefer taking moderate exercise in unspoiled countryside rather than going to extremes. It was for this wide target group of hiking enthusiasts that we developed our new GORE-TEX® SURROUND™ product technology. It is durably waterproof, but also breathable all-around – a world first for hiking shoes. (more…)
Interview with Andy Schimeck, Chairman of the professional group “Outdoor” (FGO)
Shortly before the EOS will meet at Lake Tegernsee, we took the opportunity to speak with Andy Schimeck (Chairman of the professional group “Outdoor” FGO) about the expectations and challenges regarding the summit as well as the future of the outdoor market.
The European Outdoor Summit begins in around two weeks. What expectations do you have for the international get-together?
I’m expecting a great industry gathering and a lively exchange among participants on the exciting themes our excellent speakers are covering. I also hope that the presentations can inspire us all to further develop the outdoor industry we all care about so much. The strategic impulses from Dr. Max McKeown in combination with the socio-political themes of democratic change should be of great interest to anyone working in the sport and outdoor industry, regardless of whether they are on the retail or the brand side. Dr. Kai Hudetz’s look at the future of the retail landscape is in itself reason enough to participate. Never before has retail been in such a state of transformation as it is now. In short, I expect to see a lot of participants from retail so that we, as brands of the professional group and the EOG, can work together to plan the future of the industry successfully. (more…)
