People new to the outdoors no longer go for the individual pursuit of the extreme, highly challenging goal. Instead of training to climb a mountain, they are attracted by...
For consumers, it is one consumer journey, including the purchase experience. Brands and retailers need to collaborate for seamless processes and a top notch shopper experience.
Wool gets a lot of well-deserved hype. A natural fiber, it’s anti stink and stays warm and breathable even when wet. You could call it nature’s performance thread.
The amazing event celebrating the end of the Summer Season with livestock coming back from mountain pastures takes place every year in Primiero Valley
Buying a jacket always makes you think about what you’ll use it for. Exceptional flexibility in terms of both use and seasonality makes the Finale Jacket more than just a purchase, it’s a real investment.
The La Sportiva “Strange Heroes” miniseries is on its way, featuring athletes from La Sportiva’s climbing team.
I manage my life, I have a busy schedule, I lead a succesful team, but there is no other place I'd rather be than outdoors when I handle my trekking pole.
Supporting your passion is gratyfying, it relaxes you: sharing it enriches yourself. Aywhere. Anyway. Because there are no rules to live your passion.
“There is a cool and efficient team behind it ": The Lowa development department and the LOWA PRO team developed a whole year for three new shoe models: the LOWA Performance Collection. Behind the scenes: the first brainstorming, the development sessions and filed testing in the mountain.
At OutDoor 2017, James Blay (Global Sales Manager) and Andrea De Pascale (Head of Marketing & Partnership Development at JVI Michelin Technical Soles) present Wild Country Meshuga equipped with Michelin outoles. A new generation of climbing outsole from Michelin experience in MotoGP.
