How is the outdoor market evolving? In which direction? What are the new strategies of brands and retailers? Mathias Basedow (Marketing and Communications - EuropeanOutDoor Group) gives us the results of EOG barometer.
ISPO 2015, Jeremy De Maillard (VP Marketing and E-Commerce, The North Face EMEA) and Oliver Lang (VP of Product, The North Face EMEA) present the latest technolgies and products by The North Face
Women’s feet are just more sensitive, plus they’re simply made differently. Made exactly to her specifications is the woman’s trekking boot Mauria GTX® WS. It’s perfect for multi-day, hut-to-hut hikes in alpine terrain or for other demanding tours in the highlands and hills.
With the Z-8 collection LOWA offers a robust, durable outdoor boot. This boot is especially suitable for special forces and marches with moderately heavy packs on varying terrain.
During the 90th Anniversary of Lowa, Mountainblog had the occasion to meet the professional climber and mountaineer Stefan Glowacz. After some words about his past in the climbing competitions, he talks about his change of perspective, which led him to take part to some important expeditions in the vertical world. The last part of the interview is dedicated to his relationship with the german company of Lowa.
At ISPO 2015, Treu Hahnenberger (Global Category Manager Snowboard Boots) presents RIDE Insano, Trident and Cadence Boots with the Exclusive Michelin® Peak Sole.
Short recap from the ISPO 2015 tradeshow in Munich, Germany . This year's show was definitely one of the most memorable so far. After we took home the ISPO Gold award for best on slope ski for the third year in a row it was time to celebrate the victory and the 70 years of Elan!
ISPO 2015, Tudor Dragomir (Export Area Manager) presents Valloire GTX, Ravina GTX Mid, Alice GTX Mid, Innox Eva Low by Lowa.
ISPO 2015, Glen Plake - famous freestyle skier and Elan ambassador - compares generations and technologies evolution in order to understand how skiers and techniques evolve.
ISPO 2015, Kip Sturgill (Product Global Specialist Gloves and Accessories) presents the new GORE-TEX® Gloves + Gore Warm Technology.
