Physical Activity and the Outdoors Market – Interview with Professor Greg Whyte
Greg Whyte is an Olympian in modern pentathlon, European and World Championship medallist. He is an expert in the field of sports and exercise science.
Greg Whyte is an Olympian in modern pentathlon, European and World Championship medallist. He is an expert in the field of sports and exercise science.
Do the outdoor brands know enough about the target group outdoor women? Sports shops are thought to attract women and men at the same way or are they conceived with a masculine perspective? Watch the video interview with Deanne Buck
ISPO and EOS are close partners from the beginning. A strong relationship that reinforces the connection with and between the protagonists of the outdoor industry. A good opportunity to share information, trends and ideas on a wider
Mark Held is Director of EOCA and General Secretary of EOG. We met him during the European Outdoor Summit 2015 and we had a talk about Sheffield as the UK Outdoor city and the changing role of suppliers and retailers in the outdoor industry.
European OutDoor Summit 2015 has been a very exciting opportunity to better understand the outdoor industry!
Millet and Grindelwaldsports: a new partnership for new mission! The mythical village of Grindelwald is located at the heart of a fantastic alpinism playground, dominated by The Eiger, Jungfrau and Mönch. Starting this Winter 2015-2016, the Grindelwald guides will be testing and using the Millet
At OutDoor 2015, Jochen Lagemann (Managing Director PrimaLoft® Europe and Asia) presents the PrimaLoft® Active Technology and the brand partners that use it.
Matt Helliker is a professional alpinist. We already met him before but luckily, we had the possibility to interview him again,at the Osprey booth,OutDoor Trade Show 2015. This time he "takes us to Alaska", in a stunning 3000m peak in one of the remaining untouched
At the recent OutDoor show in Friedrichshafen, the European Outdoor Group (EOG) launched a #ItsGreatOutThere campaign. Mathias Basedow (Marketing and Comunication Manager) presents the initiative, the aims and the way to participate. Watch the videointerview, discover that it is really great out there and share your passion!
As announced a few days ago, Anna Maria Rugarli is the new president of European Outdoor Conservation Association (EOCA). We met her at OutDoor Show where we had the opportunity to talk about her future aims, projects and hopes.