Change In The Primaloft European PR Team
Florian Schneiderbanger named new European PR Manager

Published by Mountainblog on 03/24/2017.

PrimaLoft, Inc., the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics, begins the season starting 1 March 2017 with a new European PR Manager. Florian Schneiderbanger takes the place of Irina Mock, who decided to leave the company. Schneiderbanger will report directly to Michael Jakob, European Marketing Manager for PrimaLoft.

From the European headquarters in Taufkirchen, the 32-year-old will handle all issues related to PR and communication in the B2B and B2C sectors for individual markets in Europe. In close coordination with the headquarters in Latham (USA) and the European marketing team, Schneiderbanger, a graduate in sports science, will be responsible for strategy and action planning as well as the development of the PR cooperation between PrimaLoft and its customers in the areas of sports/outdoor, fashion, accessories, footwear, workwear and home furnishings. He will also be responsible for managing the regional PR agencies for local markets.

Florian Schneiderbanger has extensive experience in PR and is well-connected both in the sports and outdoor industry, as well as in the areas of lifestyle and travel. Prior to joining PrimaLoft, Florian worked at the marketing and PR agency crystal communications of Munich, which will continue to develop PR for PrimaLoft in German-speaking countries. At crystal communications, he was responsible, among other things, for German language PR activities for the brands The North Face, Gonso, Hutchinson and XLC. He was also a member of the PrimaLoft PR team. Passionate about sports (tennis, skiing, hiking), he also previously worked on the agency’s commissions for companies including SportScheck, Salomon, Alpina and the German Association of ski instructors (DSLV).

Jochen Lagemann, Managing Director PrimaLoft Europe & Asia: “On the one hand, with Irina we are losing a long-term committed employee, who contributed significantly to the steady growth of the PrimaLoft brand in Europe. On the other, with Florian we are very happy to have found a successor just as valid and highly qualified for the role for which we will welcome him into our PrimaLoft family in March. The deep PR knowledge Florian has in various industries and his wide network of contacts are certain to be a new incentive for us.”

INFO: PrimaLoft, Inc.

PrimaLoft® Performance Down Blend

25 years ago, PrimaLoft products originally developed as synthetic alternative to down, moving now into the second season with the new innovation of PrimaLoft® Performance Down Blend. It is a homogeneously blended hybrid insulation of water-repellent PrimaLoft® ultra-fine fibers and environmentally-safe treated premium down that maintains up to 95% of its warmth when wet, depending on Gold or Silver product series.

More than 30 brand partners launched new collections with this innovative technology at ISPO. Each of them interpreting the PrimaLoft® Performance Down Blend technology differently into their collections, combining function with a sport fashion style or implemented into either a high technical mountaineering gear or generally for the outdoors and winter sports. All brand partners did a superb job of creating jackets, sleeping bags or gloves positioned with their brand values and for a specific activity. There are even solely fashion brands outside of the outdoor industry using the breakthrough hybrid innovation.

INFO-CONTACTS

PrimaLoft GmbH
Mehlbeerenstrasse 2
D-82024 Taufkirchen Germany

www.primaloft.com