This year, on its tenth anniversary in Nanjing, China, Asian OutDoor welcomed an increasing number of exhibitors and visitors. The mood at this premier Asian trade show was dominated by several key factors that will have an impact on business in the Chinese outdoor industry and the success of the event itself. “The Asia Outdoor has developed into a renowned part of the Chinese outdoor industry over the last ten years. Our new partnership with the China Outdoor association will now also offer market data to industry and retail players”, explains Stefan Reisinger, Head of OutDoor, Messe Friedrichshafen. The market in Asia is continuing to develop. Despite a slowdown in growth of the Chinese economy, the Chinese population still has plenty of spending power. In 2014, e-commerce grew by over 50 per cent, with the market still influenced by major international brands.

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