User Content

ELAN Receives ‘The Most Innovative Award’ For the Third Time!

Published by Mountainblog on .

Elan_PlusXAward_ceremony_2015_3The highly anticipated, eleventh award ceremony of the Plus X Award was held in Bonn on the 18 June 2015. 26 brands from different industries in technology, sports and lifestyle received their golden “Most Innovative Brand” trophy. Elan was again one among them. For the third time!

More than 350 invited guests experienced an entertaining and colourful premium gala evening. Donat Brandt, host and president of the Plus X Award, greeted the numerous top decision makers from industry and retail as well as selected personalities from society, media and politics in the dignified atmosphere of the plenary hall of the first German Bundestag.

26 brands like Opel, LG, Kawasaki, … from different industries in technology, sports and lifestyle received their golden, nearly seven kilo heavy “Most Innovative Brand” trophy from the members of the panel of judges of the Plus X Award. Volkswagen was honoured for the design team of the year and Mercedes Benz for the R&D team of the year.

Elan received the “Most Innovative Brand Award” in the product group Sports & Fitness Equipment. The award was taken by Mr Roland Wagner, CEO Elan Central Europe GmbH: “The award ceremony took place at the 1st German Bundestag which is underlining how outstanding this award is. Elan is awarded not just for a superior product but also an outstanding approach in a brutal competitive ski market. Superiority is nothing the majority would expect from a Slovene ski brand. But 70 years of hard work to gain consumers’ and dealers’ respect and trust prove that Elan has not just deserved this great award but has set benchmarks for the entire industry.”

Elan_PlusXAward_ceremony_2015_4
The award-winning brands are selected on the basis of their outstanding achievements in the areas of quality, design, user experience, functionality, ergonomics and environmental consciousness. Receiving this award certainly constitutes a validation of Elan’s vision of becoming number one in sporting goods innovation.

Elan is an award winning brand, the count is more than 40 in the last decade, including several Red Dot design awards, Plus X Awards, iF product design award, Ispo winter fair awards … Elan’s many successes have been the result of a constant focus on advancing innovation, technology and design.

INFO: Elan