The European Outdoor Group (EOG) and ISPO further expand their partnership. EOG will exclusively support the new summer exhibition and multi-sport platform ISPO SHANGHAI. Renowned exhibitors have already confirmed their participation.

ISPO SHANGHAI is the segment-overlapping sports business platform for the primary growth market China. It is held from July 2 to July 4, 2015 at the Shanghai New International Expo Center (SNIEC). The forecast for the new exhibition for year-round sports is very positive. With a focus on Outdoor, Action Sports, Water Sports, Performance and Fitness ISPO SHANGHAI is receiving plenty of attention from international partners as well as the industry.

Rolf Schmid, CEO Mammut Sports and President of EOG explains his decision to participate in ISPO SHANGHAI as follows: “ISPO has always been the place where the sports & outdoor communities get together, and China is the market with the largest potential in this industry. Messe München International organizing ISPO SHANGHAI as a summer event and ISPO BEIJING as a winter event in China simplifies our structure and organization. We speak to the same contacts and can be sure that they will duly fulfill our requirements.”

The exclusive partnership with the European Outdoor Group (EOG) is yet another guarantee for the success of the premiere of ISPO SHANGHAI. “ISPO SHANGHAI is not just an isolated event for us but a component of our year-round partnership. This provides EOG and all our members with a number of new opportunities and openings. We are very confident that ISPO SHANGHAI will be a complete success,” comments Mark Held, Secretary General of EOG.

In addition to Mammut, manufacturers like Black Diamond, Fjällräven, Deuter, Dolomite, Primus, Osprey, Julbo, Vasque, Smartwool, Sympatex, Camelbak, Point 65 Sweden and Regatta have already confirmed their participation in ISPO SHANGHAI.

Mr. Dittrich, CEO Messe München, emphasizes: “The excellent feedback of our customers and the exclusive partnership with EOG in Asia confirms the legitimacy of the ISPO SHANGHAI concept as a multi-segment sports platform for the summer cycle. The key to success is being multi-segmented as in the future new potential emerges – as confirmed by ISPO MUNICH – from the overlap of different segments.”

Have a look on what Rolf Schmid and Mark Held say on the partnership between EOG and ISPO SHANGHAI here.

Detailed information on ISPO is also available at www.ispo.com