The stage is set for the 2. European Outdoor Summit. After the successful premiere in Stockholm, the extraordinary Summit “from the outdoor industry for the outdoor industry” welcomes the participants at Lake Tegernsee near Munich.

The Summit programme contains an exciting mix of speakers, workshops and panel discussions that will inspire you from a global perspective, both within and beyond the outdoor business – following the summit’s motto: Preparing the Industry for Change.”

Don’t miss the chance to get latest news from experts from all sectors of the outdoor industry: Brands as well as Retailers, classical from science as well as from digital business. At European Outdoor Summit 2014 key managers from the European Outdoor Industry meet – so prepare yourself for exciting speeches and interactive workshops on 15th – 16th October.
Content preview:

Andy Schimeck, host and Chairman of the professional group “Fachgruppe Outdoor”
Andy Schimeck, whose team helped to organise the EOS 2014 together with the European Outdoor Group, looks forward to the forthcoming summit and explains what he believes the motto “Preparing the Industry for Change” means for brands, manufacturers and retailers: “We must cooperate beyond the confines of individual sectors in order to grow further” (More)

Thorsten Hermes, Google Head of Sales & Marketing Innovations | Retail
Digitalisation is a trend that is increasingly shaping the outdoor market – and, most importantly, outdoor retail. It is therefore all the more important to get insights into trends and enduring changes first-hand from the “always on” generation. Thorsten Hermes gives us these insights – during his presentation at the Tegernsee but also in advance in an interview on the subject of “Always on – Consumer Behaviour in the Digital World” (more)

Find out about the agenda and programme of the European Outdoor Summit 2014