Ferrino Real Tor: When Rain is Freedom, Fog is Wonder and Snow is Emotion

Published by Mountainblog on 10/02/2015.

Travelling the path of the Tor des Géants and understanding the athletes’ incredible effort through videos produced by the Ferrino ambassadors and broadcast live during the competition, to follow step by step each exhilarating moment of their adventure.
Team Ferrino’s athlets, Cecilia Mora, Paolo Gregorini and Michele Evangelisti, will cover passes and trails, during the long days and neverending nights of the walk, tell us our Tor des Géants by this amazing videos.

Now all the contents are available on You Tube in this playlist:
Ferrino Real Tor – Tor des Geants 2015 – #RealTor15

If one were to travel alone during the competition, one’s eyes would be filled with wonder, but only thanks to the rush of energy from the public can the heart truly open up and absorb the Tor des Géants dream… this is how rain becomes freedom, fog becomes wonder, and snow becomes emotion.

REAL TOR – Tor des Geants 2015: Unexpected ending.

INFO: Ferrino

Backpacks, tents, sleeping bags, clothes and equipment: Ferrino is one of the oldest Italian outdoor company equipped with a wide section of products. Passion, challenge and fantasy are the elements that brings Ferrino to innovate, creating always new technologies, able to resist to any weather condition. All the products are developed with the cooperation of professionals of the sector, athletes and explorers, which Ferrino supports in their personal adventures, designing in that way incredible items which comply to real and specific needs. The product quality, handled by the brand ambassadors during the design, it’s further tested by clients, at the HighLab camps where they have the possibility to try for free tents, sleeping bags and other equipments, experiencing the emotion of sleeping in high altitude, becoming a tester for a night. Today Ferrino, almost 150 after its foundation, it’s spread in approximately 40 countries all over the world and it’s a reference for mountaineers, hikers, explorers, trail runners and outdoor enthusiasts. Founded in Turin in 1870, today Ferrino has around 60 employed and it’s still managed by the same Ferrino’s family – and Rabajoli. The possibility to cooperate with important people of world of the sport in the Alps has given Ferrino the chance to create high tech products, always maintaining that artisan touch and Italian style which makes each product a jewel to be proud of, both for the company and the user.

www.ferrino.com