GarmontT® Worldwide Sales Network Structure

Published by Mountainblog on 06/14/2017.

New agents join the team in SPAIN, BENELUX and ITALY and two new distributing partners introduced for SOUTH KOREA and HONG KONG.

Garmont International Srl, premier international producer of performance footwear from mountaineering to hiking, from backpacking to Active Travel, is pleased to welcome new agents for the Spanish, Benelux and Italian markets and two new distributors for South Korea and Hong Kong.

Spain/Andorra/Portugal
Bernat Clarella has just joined Artida Sports, the Spanish sales agency responsible for Garmont sales in Spain, Andorra and Portugal. Artida Sports is a sporting goods distribution company, with headquarters in Barcelona, that serves over 250 retailers in Spain, Andorra and Portugal. After almost 24 years working with a leading international brand in alpinism and mountaineering, Bernat Clarella is now ready for the new experience with Garmont.
Without a doubt, Clarella’s experience in the outdoor industry will be a fundamental asset for both Artida Sport and Garmont on the Spanish and Andorran markets.

Benelux
Marc Tanis is the new entry at The Plus Company, managed by Alexander Hulleman. Tanis is the former Sales Manager for the Benelux market of a Dutch outdoor brand, where he set up and developed the brand presence from zero to 300 shops in a few years.

Italy
The company has finished the re-organization of its distribution network, which began with the Fall/Winter 17/18 Sales Campaign. Two main changes occurred on the Italian sales team: Massimo Parrini, co-founder of OutLife Rappresentanze, an important sports sales agency in Italy, has joined the company as sales representative for the regions of Piemonte and Valle D’Aosta. Massimo Parrini is a long time agent for important outdoor brands and is now committed to growing the business in those important regions, famous for the practice of Mountain Outdoor activities.
A macro-area for central Italy has been created, composed of Liguria, Emilia-Romagna, the Republic of San Marino, Marche, Umbria and Toscana and will be managed by Giorgio Primmer, a long time agent for many brands in the outdoor sector.
The two agents will be responsible for the sales of both the Outdoor and Tactical/Wild Life lines. With regards to the Asian market, there are two new appointments for South Korea and Hong Kong. KOLPING Co. LTD, founded in 1988 and based in Yangsan – South Korea, has been appointed for the South Korean market. KOLPING has grown steadily during the years in the outdoor manufacturing, exporting and distributing industry. Alp Action Asia LTD. has been appointed as the sole distributor of the Garmont® brand in Hong Kong. Alp Action Asia has over ten years experience on the market with the distribution of one of the most important outdoor brands and will develop not only a specialized wholesale distribution for the Garmont brand but also retail distribution through specialty shops.

“We are very proud of these new appointments” stated Marco Sancandi, Director of Operations at Garmont International “We welcome them in the Garmont family and wish them good luck in building strong customer relationships in their markets!”

INFO: Garmont

Founded in 1964 and distributed in over 40 countries worldwide, Garmont® is a premier performance footwear brand for mountaineering, hiking and other outdoor pursuits. Garmont® is committed to researching and applying cutting edge materials, technologies and innovations to its product design and development, for outdoor footwear designed to complement the foot's natural anatomy. Integrating the latest technologies with its craftsman heritage, the brand offers a full range of footwear to enjoy the mountains and the outdoors regardless of the weather or the season with the goal of continuously elevating end user experience in terms of comfort, fit and function.