The success story continues: leading outdoor magazines in Europe and the USA and leading international trade fairs for the outdoor and sports industry award the innovative GORE-TEX® SURROUND™ product technology with numerous prizes. The first technology worldwide for durably waterproof hiking shoes that offer all-round breathability has already received a number of awards – these footwear models will be available in stores from the spring.

International experts are impressed with the GORE-TEX® SURROUNDTM product technology and award it with one prize after another. The Italian partner La Sportiva won an Editors‘ Choice Award from the outdoor magazine: The La Sportiva Synthesis lightweight hiking boot with GORE-TEX® SURROUNDTM product technology impressed in extensive practical and laboratory tests. This model is very light for a waterproof shoe and extremely comfortable to wear thanks to the new technology, said the jury. The Editors‘ Choice Award is presented by the outdoor magazine for the best products of the year. This new technology is also causing quite a stir on the other side of the Atlantic. The American Backpacker magazine presented a prestigious Editors‘ Choice Award for the midcut version of the Synthesis from La Sportiva.

At this year’s ISPO Munich, the world’s largest trade fair for sports products and sports fashion, the Korean outdoor equipment provider Black Yak received an ISPO award in the category of “Asian Products/Hiking & Trekking Shoes” for its innovative hiking shoe with GORE-TEX® SURROUND™ product technology that is easy on your knees and ankles. The international sport business network ISPO presents the ISPO award each year for outstanding products in the sports industry.

In Scandinavia, the Norwegian partner Alfa was delighted to receive the annual Scandinavian Outdoor Award™ (SOA) from the Scandinavian Outdoor Group (SOG). The prize was awarded for an Alfa Air lightweight hiking boot with GORE-TEX® SURROUND™ product technology.

The GORE-TEX® brand with the revolutionary SURROUND™ product technology was already attracting attention last year at OutDoor, the outdoor industry’s international trade fair held in Friedrichshafen, where it received one of the recognised OutDoor Industry Awards in the “Material Innovation” category and the renowned outdoor.markt Trophy 2014 in the “Innovation Award” section.

The GORE-TEX® SURROUND™ product technology
With the GORE-TEX® SURROUND™ product technology, the company has created the world’s first technology for durably waterproof hiking shoes that offer all-around breathability, keep your feet dry and provide you with even more comfort. In spring 2015, 25 of the world’s leading manufacturers of outdoor footwear will be bringing the first collections with GORE-TEX® SURROUND™ product technology onto the market.

INFO: GORE-TEX®