“Greatest Italian Treks”: The New Ferrino Project For Sustainable Tourism

Published by Mountainblog on 04/19/2016.

Ferrino presents “Greatest Italian Treks“ (#FerrinoGreatestTreks), a popular project focused on some of the most beautiful trekking sites in Italy.

A dive into the most beautiful scenery and landscapes closely linked to the culture of the territory – just like Ferrino. “Greatest Italian Treks” is the new project that sees the company work alongside the most active local organisations, supporting them not only with the most suitable products to address every type of situation, but also providing an important help in the promotion of short-distance tourism.

From this spring, blog and Ferrino social channels are invaluable sources of information on the first selected trekking routes: stages, equipment and on-site references to help you take off on the first stage of the “Greatest Italian Treks” project, the Selvaggio Blu, in the municipality of Baunei, Sardinia. Tips, interesting facts, landmarks, stories and images will be easily available on the web with the hashtag #Ferrino-GreatestTreks.

Selvaggio Blu is considered one of the most beautiful and challenging trekking sites in Italy, where the blue sea and the harshness of the Sardinian mountains meet, forming landscapes unlike any other in the world. Taking on the challenge of this route alone is practically impossible because of the almost total lack of water on the way. Getting lost between the cliffs, landslides and junipers is a common routine, but the reward of a swim at the end of the day makes you forget all your efforts. Mediterranean maquis, turquoise sea, goats and junipers: the soul of Sardinia in 50 km!

As our partner for this first stage we have chosen Explorando Supramonte (www.trekkingbaunei.it) and their guides (including important logistics organisers) with their decade-long experience and unstoppable passion for their land. Along with them Ferrino will accompany you through a unique and unforgettable land with a savage and genuine style.

Refer to our pages to find out everything about Selvaggio Blu and its fascinating and uncontaminated nature.

BLOG&NEWS http://www.ferrino.it/en/category/news-and-blog-en/
FACEBOOK https://www.facebook.com/FerrinoOutdoor
TWITTER https://twitter.com/ferrinooutdoor

INFO: Ferrino

Backpacks, tents, sleeping bags, clothes and equipment: Ferrino is one of the oldest Italian outdoor company equipped with a wide section of products. Passion, challenge and fantasy are the elements that brings Ferrino to innovate, creating always new technologies, able to resist to any weather condition. All the products are developed with the cooperation of professionals of the sector, athletes and explorers, which Ferrino supports in their personal adventures, designing in that way incredible items which comply to real and specific needs. The product quality, handled by the brand ambassadors during the design, it’s further tested by clients, at the HighLab camps where they have the possibility to try for free tents, sleeping bags and other equipments, experiencing the emotion of sleeping in high altitude, becoming a tester for a night. Today Ferrino, almost 150 after its foundation, it’s spread in approximately 40 countries all over the world and it’s a reference for mountaineers, hikers, explorers, trail runners and outdoor enthusiasts. Founded in Turin in 1870, today Ferrino has around 60 employed and it’s still managed by the same Ferrino’s family – and Rabajoli. The possibility to cooperate with important people of world of the sport in the Alps has given Ferrino the chance to create high tech products, always maintaining that artisan touch and Italian style which makes each product a jewel to be proud of, both for the company and the user.

www.ferrino.com