How to square what’s circular: How to connect circularity to your sustainability strategy and measure it right.

In the past years we have seen a lot of different circular initiatives being born with the intent to pilot new value propositions and grasp circular economy’s promised land of decoupling financial growth from resource use. However, in most cases brands struggle to understand how to connect these initiatives to their wider sustainability commitments and business strategies. In the specific case of the outdoor industry, durability and repairability have been in great focus as intrinsically associated with the expected performance of products, with a less clear connection with how they can bring benefit to the company’s climate or nature-related targets.

The interview with Philipp Meister (Global Fashion & Sporting Goods Lead Quantis) aims at providing a concrete framework for integrating business and sustainability objectives in a circular strategy, highlighting opportunities related to both the broader ecosystem (eg. Regulator, Consumers, Market players) and the supply system, as to embrace digitalization and technological innovation along the entire value chain. Watch the interview:

Philipp Meister is the Global Fashion and Sporting Goods Lead at Quantis, a sustainability consultancy that takes a science-based approach to guide companies in transforming their businesses to operate within planetary boundaries. Together with his team, Philipp is working to fast-track sustainable transformation in the fashion and sporting goods sector. He joined Quantis in the fall of 2021 after 16 years in the sporting goods industry, where he focused on sustainability, innovation and product creation. Previously, Philipp worked for adidas and Nike EMEA. He is also a member of the board for the ZDHC Foundation.

Interviews: Jessica Ceotto
Video editing: Andrea Monticelli.

INFO: EOS 2023