In the past years the demand for transparency from fashion industry has increased drastically. Fashion industry that has historically been known for its secrecy has been pushed by NGOs governments and consumers to become more transparent. It has led to brands publishing their supplier list, signing transparency pledge, the Bangladeshi accord and the UK Modern Slavery act. However, the industry is far from solving its challenges connected to workers’ rights and planetary barriers. Where does the fashion industry needs to go next with its transparency agenda? What is the role of consumers in the equation and how can brands empower consumers to become a force of positive change? What is the role of tech such as Block chain and IoT? Watch the video interview with Nina Shariati :
Nina Shariati – Transparency & Innovation Business Expert
Nina Shariati is currently transparency and innovation Business Expert at H&M groups sustainability department driving the overall Consumer facing Transparency , as well as other internal and external projects related to transparency. During her 11 years with in H&M she has had various positions such as Buying Strategist in buying office in Stockholm, Product developer in production office in Bangladesh and Purchasing manager in Shanghai. Nina Shariati is a textile engineer graduate from school of textile in Borås.
H&M Group
The H&M group includes nine unique brands, united by common passions: to make great design accessible to everybody and to lead the way towards a more inclusive and sustainable world. Together our brands offer customers a wealth of styles and trends within fashion, beauty, accessories and homewares as well as modern, healthy food. Each brand works with constant improvements of their ranges to always be relevant, while the H&M group’s investments in the supply chain, tech, advanced analytics and AI will also benefit customers of all the brands in the group.
What started in 1947 with one single store for women’s clothing, Hennes in Västerås, Sweden, is now a global fashion and design group. We have stores for customers locally in 69 markets and strong digital presence through nine clearly defined brands. We are opening new stores where there is good potential while we continuously develop and optimise the store portfolio. The digital expansion continues with existing brands to new markets as well as with external partners and social platforms.
Our sustainability vision is for the H&M group to lead the change towards a sustainable fashion industry based on a fully circular approach and renewable energy. With customers around the world, we create large-scale demand for sustainable materials and circular solutions. Our long-term approach means we can support innovations and make them scalable while driving increased transparency throughout the value chain. The vision includes working to achieve a fair, equal workplace both at the H&M group and among suppliers, and contributing to good communities based on diversity and inclusion.
Further info:
Interview: Jessica Ceotto
Filming and Editing: Andrea Monticelli.
