Interview with Rolf Schmid (EOG): How and Why People Need to Enjoy OutDoor Activities

Published by Mountainblog on 07/16/2014.

The outdoor industry has experienced exceptional growth and has become one of the major players in the sporting goods business. In order to strengthen this position, the EOG (European OutDoor Group) undertakes a number of efforts that prove to be beneficial to the European industry.

At OutDoor 2014 Messe, we had the possibility to interview Rolf Schmid (EOG Chairman and CEO Mammut Sports Group): the perfect situation to understand the aims of EOG and the concrete experience of who lives at first hand the latest tendencies of the markets.