The rising popularity of winter sports in China is driving the industry forward. ISPO BEIJING 2017 is a clear manifestation of this trend, with the B2B multi-segment trade fair seeing the number of exhibitors increase by seven per cent compared to last year. Set to take place alongside Alpitec China at the China National Convention Center in Beijing between February 15 and 18, visitors to the event can expect innovations within the Outdoor, Action Sports, Ski, Sportstyle, and Textrends segments as well as an impressive events program packed full of solutions and strategies tailored specifically to the industry.
According to the Chinese government’s five-year sport development plan, the market value of the sports industry will be in excess of CNY three trillion (the equivalent of EUR 405 billion) by the end of 2020. This figure equates to one per cent of the gross domestic product. The market is forecast to rise by CNY 2.6 trillion (EUR 268 billion) between 2016 and 2020, with an annual growth rate of around 50 percent. The industry is already booming and, with just a few months to go until ISPO BEIJING opens its doors, 439 exhibitors have already registered, equating to an increase of seven per cent compared to the same time last year. Between them, they will be showcasing products from 592 brands, as GoPro, Gore-Tex, Kailas, Oakley, Rossignol, and Thule. This, too, is a big increase from 2016, when the figure was 540. Along with Alpitec China, ISPO BEIJING will be offering 360-degree coverage of the sports market. Visitors can expect to find out everything they need to know about product innovations, from ski resort infrastructure to clothing and equipment, and all the latest trends—all under one roof.
