ISPO BRANDNEW is the world’s largest platform for sports business start-ups and celebrates its 15th anniversary this year. The winners for 2016 have been chosen, and will be presented to an international audience at ISPO MUNICH from January 24 to 27, 2016. The international jury selected the Top 50 Newcomers from close to 400 entries – among them this year’s Overall Winner ICAROS. The young German brand combines virtual reality and workouts and shows what exercise equipment for the 21st century should look like.

For the last 15 years ISPO BRANDNEW winners have embodied the enormous innovation potential of the sports industry in a very impressive way. At the end of October companies in business less than four years submitted their entries to the independent and international jury, mainly consisting of former award winners. The jury reviewed and evaluated the entries and selected the most impressive newcomers.
ISPO supports the winner’s market entry with a number of services such an invitation to the ISPO BRANDNEW Village, located in hall B5 at the 2016 show. For the first time, the winners will also be exhibited at ISPO SHANGHAI (July 6 to 8, 2016). This will provide them with even more opportunities in the growing market in Asia.

Many former winners, among them well-known brands like GoPro, Naish Kites, Maloja, POC, Nixon or On benefited from this opportunity to help them with a successful market entry, and have made their impact on today’s market. The coming months will show who among the new crop of ISPO BRANDNEW winners will have the potential to become the next Big Player in the sports business.

Download the booklet with all ISPO BRANDNEW recipients 2016 for free here .

For more information on ISPO BRANDNEW please refer to brandnew.ispo.com and Facebook:  facebook.com/ispomunich

INFO: ISPO BRANDNEW