ISPO Munich: Digitalization drives growth in the sporting goods industry

Published by Mountainblog on .

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  • Snowy winter generates high demand
  • First ISPO Munich Sports Week thrilled consumer
  • More than 84,000 visitors from 120 countries – international character of fair increases
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ISPO Munich, the world’s largest sports trade show, ended yesterday. The snowy setting boosted interest in winter sports products and filled the corridors during the four-day event. In addition to the latest winter sports equipment, the 2,801 companies at the fair showcased innovations and trends in the areas of outdoor and health & fitness. The focal point was the increasing digitalization of the sporting goods industry, a topic that was explored in the new format ISPO Digitize.

The final report of ISPO Munich 2018 you find here.

INFO: ISPO Munich