With sport in China booming, demand for the right sports kit is growing too. From clothing to equipment: the latest trends in the running, health & fitness, watersports and outdoor segments will be on show at ISPO Shanghai at the Shanghai New International Expo Centre (SNIEC) from July 5 to 7, 2019. With its Football Activation Area and the matchmaking program, the trade fair is also emphasizing its role as a network platform in China.
- Networking platform for the Chinese market
- Main topic: soccer in China
- Knowledge transfer on all levels
As an up-and-coming sports market, China offers national and international brands, manufacturers and other sports business professionals a big sales and investment market. The People’s Republic has a population of around 1.4 billion people. According to a study carried out by Nielsen Sport, 59 percent of Chinese sports fans—around 432 million people—live in big cities such as Shanghai, Beijing or Nanjing. A third of these people actively take part in sport, with running one of the most popular types of sport. Interest in soccer has also grown significantly in recent years and 31 percent of city dwellers in the 16 to 59-year-old age group now enjoy the sport. This is a huge fan community that is also arousing interest among foreign clubs.
INFO: ISPO
