La Sportiva, the world leader in climbing and mountaineering boots manufacturing, has become the official partner of the 2013 Natural Games. This multi-sport event is set to take place in Millau, France from 27th to 30th June.

The company is based in Ziano di Fiemme in Trentino, at the foothills of the Dolomites, and is immensely proud of its heritage. They are also delighted to have been nominated as the main sponsor of the huge climbing event that traditionally takes place within the main event. This year, thanks to La Sportiva, the event has gained even greater prestige due to the calibre of athletes taking part. The names of the athletes will be revealed in the months to come.

La Sportiva personifies the event perfectly, with a combination of music, performance, sport, passion and outdoor activities. The partnership with Natural Games will further strengthen the company’s relationship with the community of climbers and outdoor enthusiasts. The event is set to be an innovative mixture of passion and emotion, and, as La Sportiva  lives and breathes innovation and passion… need we say more?

More info: La Sportiva