In Milan, the Trentino company wins the prize organized by the Corriere della Sera and IULM University, over 500 Italian SMEs.
On the occasion of the“Is Italy generating the future?” meeting held on the 15th of March at Palazzo Mezzanotte, home of the stock Exchange, an event organized by the weekly magazine L’Economia part of Corriere della Sera, the Rector of IULM Prof. Gianni Canova presented the long-awaited award “Companies and communication” to those companies that have distinguished themselves for communication skills over the past year. Among the 500 winning Italian SMEs, chosen according to 23 parameters and scientific criteria underlying the analysis coordinated by Prof. Stefania Romenti, referent of the master’s degree course in Strategic Communication, Absolute First Prize went to La Sportiva, the company that has best managed to combine economic growth and effective communication skills over the past 5 years.
“That communication has always been a central factor in the social sphere– says Rector Canova – is shown by how in the course of history every innovative event in industry and entrepreneurship has also been an innovation in communication”.
In addition to First Prize, la Sportiva, a company of 352 employees with Headquarters in Val di Fiemme, at the foot of the Dolomites, represented on stage by President and CEO Lorenzo Delladio, was awarded a special mention for the video that best narrates with greater effectiveness and creativity their own corporate history and for the best use of
Facebook over the past year. In 2018 La Sportiva narrated its 90 year long history through a multimedia narrative, that involved media such as social media, printed monograph, an anniversary celebration event and various communication activities on National and International magazines, in what has been recognized by the jury of the award organized by Corriere della Sera, as a new, fresh and creative style, in line with the times.
“Innovation has always been a priority for our company in all areas” – says Delladio – starting with the product and it is what allows us today to stay on the market and compete with the other global brands, through to the communication process: this prize provides recognition of the constant work and investment of a company that has never been afraid to take risks and innovate.”
“The past year– adds Luca Mich, marketing operations manager in charge of the communications department – has brought with it several challenges including that of recounting the company’s history in a modern and dynamic way. We worked on the concept of “heritage”, a word that encompasses both history and the future, trying to do so in a fresh and trans-media way: this is how our marketing team likes to tackle the most complex and challenging projects”.
“The company has been using social media since the time of myspace – says Serena Dezolt, social media & content specialist – always trying to produce valuable content for its fan base: we have a “content is the king” approach, where first we experience what we want to tell and only then, as a direct consequence if we work well, performance is linked to likes and user involvement.
Best overall communication and Best Communication on Facebook, 2 out of the 3 awards up for grabs (the third for the best communication on Instagram went to Automobili Pagani, the producer of high-end sports cars that produces only 40 cars per year) to testify that Made in Italy producers can excel today, both in product and communication
INFO: La Sportiva
